Innovation Brand Manager, Open Farm
$75-95k
More information about location
2+ days a week in office
Ethically sourced & humanely raised pet food
Be an early applicant
Ethically sourced & humanely raised pet food
101-200 employees
Be an early applicant
$75-95k
More information about location
2+ days a week in office
101-200 employees
Company mission
To empower pet parents with high quality nutrition for pets, crafted from humanely raised and sustainable sourced ingredients.
Role
Who you are
- 3-5 years of professional experience in marketing analytics, customer marketing, innovation, or project management
- Experience within the Consumer-Packaged Goods (CPG) or pet industry highly preferred
- Strong quantitative and analytical skills, with experience using tools like Excel for forecasting
- Strong project management skills to support a rapidly growing business with multiple cross-functional stakeholders
- An entrepreneurial mindset, passionate and enthusiastic to work in a fast-growing company
- Ability to travel within the US and Canada (approximately 10%)
What the job involves
- As our Brand Manager of Innovation, you will lead the launch of several innovations while working collaboratively with cross-functional teams to ensure a seamless experience for customers and our retailer partners
- You will lead market research, competitive analysis and forecasting to prioritize innovation and will own project timelines, key milestones and project status tracking. You will foster new ideas and lead the team in bringing innovation to market successfully while creating industry leading products and mission innovation that shape our growth strategy
- Project Management – Develop and manage timelines and key milestones to achieve successful product launches. Support in cross-functional project management, and communication of project status across the organization
- Data Analysis & Market Research – Lead on market, competitive, and consumer research projects to help support your innovation projects and product optimization. Provide and implement business recommendations to internal stakeholders from your analysis of consumer insights and industry data. Build and maintain analytical models and reporting templates (Excel, dashboards, automation tools) to streamline monthly and weekly project tracking, forecasting updates, and insights delivery. Identify opportunities to implement AI and automation tools to improve efficiency and accuracy across innovation workflows
- Communication– Collaborate and effectively manage relationships with internal cross-functional teams, and vendors to develop and execute programs that align with company goals, objectives, and strategies
- Product Launch Support – Lead on revenue forecasting and pricing analysis to position new products in the market, and support in the development and procurement of key launch materials including internal team training and marketing assets
- All other duties, as assigned
Our take
Much like humans, eating a balanced and nutritious diet is important to ensure a pet is happy and healthy. On top of this, owners are usually keen to purchase products that meet the same ethical and sustainability standards of goods they would buy for themselves - but big pet food brands often do not cater for any of these requirements.
Open Farm sells nutrition-focused pet food for dogs and cats at online and retail stores, with ingredients obtained from sources with excellent animal welfare standards and low carbon footprints. From its recipes to its packaging, the company displays a strong focus on ethics and environmental responsibility, and stands out for its transparency.
As consumer sentiment trends towards more conscious purchasing, there is a widening market for products such as Open Farm's. The company has been steadily growing its presence in the expanding pet food sector, and introduced an online carbon footprint tool that allows consumers to see the carbon footprint of all its products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Jan 2021
$65m
GROWTH EQUITY VC
Total funding: $65m
Company benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
Company HQ
Little Italy, Toronto, ON
Leadership
Isaac Langleben
(Co-Founder & CEO)Experience as Investor and Board Member of Canada Pooch from 2011 to 2019. Co-founder and Board Member of Diggs Pet since 2016.
Jacqueline Prehogan
(Co-Founder & CBO)Experience as Senior Associate of PricewaterhouseCoopers and RSM Richter. Founder and CEO of Canada Pooch since 2011.
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