Product Marketing Manager, HUMAN
Application Protection
$90-140k
Bot mitigation & fraud detection platform
Open for applications
Bot mitigation & fraud detection platform
501-1000 employees
Open for applications
$90-140k
501-1000 employees
Company mission
To protect the integrity of the digital world by ensuring that every interaction, transaction, and connection is authentic, secure, and human.
Role
Who you are
- HUMAN is looking for a capable and driven Product Marketing Manager with 2–4 years of experience
- This role combines strategic thinking with hands-on execution, requiring someone who can both develop high-level market positioning and create detailed campaign assets
- 2–4 years of product marketing experience, ideally in B2B cybersecurity, SaaS, or adjacent enterprise technology
- Proven track record of successful product launches and go-to-market strategies
- Outstanding written and verbal communication skills
- Strong analytical capabilities and data-driven decision-making
- Excellent project management and organizational skills
- Demonstrated ability to influence stakeholders and collaborate across functions
- Self-driven with the ability to work independently while contributing to team goals
- Experience with new-to-market products
- Direct experience marketing to large enterprises to mid-market companies
- Deep understanding of application protection and the cybersecurity ecosystem
- Proficiency with marketing automation tools and CRM systems
- Experience with analytics platforms and visualization tools
- Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment
- Public speaking and presentation experience
What the job involves
- You'll drive go-to-market execution and help shape the positioning of our application protection products
- Develop messaging and positioning that resonates with security and fraud personas
- Support product launches, feature releases, and multichannel marketing campaigns with impactful messaging and value-based content
- Partner with product management to align on roadmap priorities based on customer needs and market dynamics
- Equip sales and customer teams with enablement training and resources
- Engage analysts, thought leaders, and enterprise security buyers to shape perception and influence the market
- This role offers significant visibility, impact, and growth potential. You’ll be on the frontlines of protecting digital commerce from evolving threats while helping enterprises make faster, smarter decisions across login, account activity, and transactions
- The ideal candidate will serve as a strategic bridge between product, marketing, sales, and our target market, translating complex technical features into clear, compelling narratives that resonate with both technical decision-makers and business stakeholders
- Develop and execute comprehensive marketing strategies to promote our suite of application protection products
- Drive product positioning, messaging, and competitive differentiation in the market
- Lead market research to identify trends, customer needs, and competitive dynamics within the cybersecurity industry
- Partner with product management, sales, and marketing teams to align product development with market demands and opportunities
- Analyze marketing campaign performance and optimize strategies using data-driven insights to drive effective results
- Act as a subject matter expert on application protection, providing insights and thought leadership through various channels
- Provide sales enablement materials and training
- Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral
- Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs, to support effective sales and marketing strategies
- Lead product launches and feature release strategies, and communication
- Design and deliver training programs for sales and customer success teams
- Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams
- Collaborate on integrated marketing campaigns
- Provide regular feedback on the product roadmap and feature prioritization
- Support for beta programs and early adopter initiatives
- Support for high-value customer opportunities
Our take
HUMAN develops threat intelligence software to detect and nullify online bots imitating humans. The company has been in operation since 2011, but was originally known as White Ops until Goldman Sachs acquired it in 2020.
It’s estimated that enterprises lose around 5% of their annual online revenue because of bot fraud, which makes up a vast majority of all internet attacks. Skyrocketing bot traffic online since 2020 has led to a massive uptick in demand for services like HUMAN's, and the company now counts the likes of Adobe and Yahoo as customers.
HUMAN has established itself as a leader in its market, operating on five continents. With the Goldman Sachs acquisition and strong funding at its back, the company is showing no signs of slowing down. It has continued to bolster its position by merging with web app safeguarding business PerimeterX, as well as acquiring anti-malvertising leader clean.io. In 2024 it announced a string of new leadership hires amidst accelerated investment in the public sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
43% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2024
$50m
GROWTH EQUITY VC
Jan 2022
$100m
GROWTH EQUITY VC
Total funding: $181m
Company benefits
- Work and Life, Not Work or Life: At HUMAN, we offer flexible work, generous time off, and a culture that values rest so you can grow your career and live your life fully.
- HUMAN Days : At HUMAN, we believe in making a meaningful impact beyond our work. HUMAN Days give our team dedicated time to give back, support their communities , and act with purpose. Being HUMAN means leading with humanity—inside and outside of work.
- Investing in You: Competitive pay, equity, benefits and perks to support you. Grow with HUMAN, tackle new challenges, and help make the internet safer for all.
- Wellness Stipend: Your well-being matters. Our annual wellness stipend supports your physical or mental health, your way.
- Remote, Hybrid, Human: From Zoom calls to hallway chats, we’re remote and hybrid. It’s not where you work—it’s how you show up that counts.
- Never Stop Learning: We believe in growth. Our yearly stipend supports your development – upskilling, reskilling, or deepening what you do best.
Company HQ
Ukrainian Village, New York, NY
Leadership
Tamer Hassan
(Co-Founder & Executive Chairman)Former pilot & officer in the United States Air Force. Founder & former CEO at big data analytics company, Compel Data Technologies.
Salary benchmarks
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