B2B Product Marketing Lead, Canva
12 Month FTC
$149-230k
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$149-230k
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- You have 5+ years of product marketing or solutions marketing experience. Since this is a senior role, your prior direct experience is essential
- You may also have experience in business consulting, product management, or marketing, which would be a plus, though not required
- You have 1+ years of experience managing and coaching individual contributors
- You have demonstrated success in developing and executing go-to-market strategies for B2B SaaS products
- You possess exceptional communication skills, allowing you to translate technical features into clear benefits for a broad audience
- You excel at building strong cross-functional relationships with stakeholders
- You can identify and understand trends in the market, competitors, and user needs across multiple segments
- You have the ability to juggle multiple projects simultaneously while maintaining strong prioritization skills
- You have a growth mindset and are eager to learn and grow every day. As Canva grows 130% year-over-year, you’re excited about new challenges, comfortable with ambiguity, and ready to forge your own path
- You thrive on creating customer value and enjoy solving problems!
What the job involves
- Team Leadership: Lead and mentor a team of product marketers, fostering professional growth, collaboration, and excellence
- Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives
- Market Research & Analysis: Conduct customer, market, and competitive research to identify customer needs, market trends, and opportunities for growth
- Product Influence: Influence the product roadmap by providing market insights and feedback from customers to the product management team, ensuring that product development aligns with market demands and opportunities
- Cross-Functional Collaboration: Collaborate with cross-functional teams including Product, Marketing, Sales, and Customer Success to ensure alignment across business goals
- Messaging & Positioning: Own the development and maintenance of compelling messaging and positioning, ensuring consistency across all channels and materials
- Content Development: Lead / support the creation of high-impact marketing collateral, including white papers, case studies, product videos, webinars, and sales enablement tools
- Strategic Enablement: Work with Marketing, Sales, and Customer Success to ensure our internal teams are enabled and that content reaches the right audiences
- The B2B product marketing team is on a mission to empower businesses to achieve their goals through Canva’s world-class products and tools
- We do this by helping bring solutions, products, and integrations to market and driving continuous engagement and adoption across our array of existing products
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Equity packages — we want our success to be yours too
- Inclusive parental leave policies supporting all parents & carers
- An annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup
- Flexible leave options empowering you to recharge and thrive
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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