AI Product Owner, Webflow
$107-150k
Salary dependent on location + Bonus + Equity
More information about location
Webflow is the way to design, build, and launch powerful websites visually — without coding
Be an early applicant
Webflow is the way to design, build, and launch powerful websites visually — without coding
501-1000 employees
Be an early applicant
$107-150k
Salary dependent on location + Bonus + Equity
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- 4+ years of experience in Product (Product Owner, Product Manager, Program/Product Ops) working with cross-functional teams to deliver internal tools, platforms, or automation/workflow product
- Working knowledge of Agile practices (Scrum/Kanban), including writing user stories, running prioritization, and supporting sprint/release ceremonies
- Ability to partner with technical teams (AI/ML, data, engineering) and translate complexity into clear tradeoffs, decisions, and user-facing outcome
- Experience defining success metrics and using data to inform prioritization and iteration (adoption, efficiency, cycle time, satisfaction)
Desirable
- Prefer clarity over chaos: you can take ambiguous intake and turn it into a clean, prioritized plan
- Can balance speed and craft—shipping iteratively while protecting quality, trust, and compliance expectations
- Are energized by enablement: your work helps others do their best work (and you measure whether it worked)
- Communicate with precision and empathy across functions (Finance, People, GTM, IT, Security), and you’re comfortable saying “not yet” when the scope or risk isn’t right
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for an AI Product Owner to help us scale safe, measurable AI adoption across Webflow by turning high-impact workflows into repeatable, production-ready enablement
- We're not building AI that demos well and delivers nothing
- We're building AI that actually changes how Webflow works—workflows reimagined, time reclaimed, decisions made faster
- You'll work at the cutting edge of agentic AI, help define what the future of work actually looks like, and sit at the center of a transformation that touches every team in the company
- You'll own the intake-to-delivery loop for enterprise AI enablement: capture real problems from real teams, shape them into well-defined work, and make sure what we ship actually gets adopted
- You're not managing a backlog—you're building the system that helps every team work smarter
- You’ll work with a team of AI Engineers to ship production-grade agents
- Partner with Finance, People, GTM, Legal, Security, and IT Ops to keep what we build compliant and useful
- And work with business units to understand their workflows and drive adoption
- Reporting to the Manager, Enterprise AI Operations
- Run the intake-to-roadmap loop for Enterprise AI Enablement: partner with stakeholders to capture use cases, clarify scope/ownership, and shape opportunities into well-defined epics and user stories (with clear outcomes and acceptance criteria)
- Prioritize what matters most by applying the strategy’s prioritization model (top-down themes + bottom-up Business Unit needs), ensuring we build workflows that create measurable time savings and adoption—not one-off tools
- Own execution hygiene for the backlog: keep the backlog crisp, sequenced, and “build-ready” for AI engineering, including lightweight discovery, dependency mapping, and release notes for internal users
- Enable “Right tools for the right work” by partnering with IT Ops / Procurement / Security to support tool inventory signals, capability-to-tool guidance, and practical rollout communications that reduce tool sprawl and compliance gaps
- Build “metrics that matter” into every initiative: define baseline + success metrics (adoption, time saved, workflow cycle time), and support quarterly impact reporting with clear, decision-ready summaries
- Ship workflow enhancement with BU partners: support delivery of production-grade agents/workflows by keeping BU owners aligned on outcomes, readiness, and change management—so adoption sticks after launch
- Contribute to org-wide AI fluency by partnering on enablement assets that make the compliant path the easiest path
Application process
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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