Event and Marketing Specialist, Equus Software
$60-65k
+ Eligible for discretionary bonus
Cloud-based mobility solutions
Job no longer available
Cloud-based mobility solutions
201-500 employees
Job no longer available
$60-65k
+ Eligible for discretionary bonus
201-500 employees
Company mission
To provide great employee, HR and Mobility team experiences.
Role
Who you are
- We’re seeking a detail-oriented and creative Event and Marketing Specialist to plan, manage, and execute events that drive brand awareness, lead generation, and sales enablement
- This role is ideal for a proactive individual with strong communication skills who thrives in dynamic environments, loves managing logistics, and enjoys collaborating across teams
- Bachelor’s degree in Marketing, Communications, Event Management, or equivalent experience
- 2-4 years of experience in field marketing, event planning, or a related role, preferably in a SaaS or technology environment
- Proven ability to align field marketing efforts with sales objectives to achieve measurable business outcomes
- Exceptional organizational and multitasking skills, with the ability to manage multiple projects in a fast-paced environment
- Strong analytical mindset with the ability to track key performance indicators (KPIs) and optimize event effectiveness
- Excellent communication and interpersonal skills, with a collaborative mindset
- Creative mindset and proactive approach to problem-solving
What the job involves
- You’ll be instrumental in connecting marketing strategy with field execution to deliver measurable results
- Event Strategy & Planning: Collaborate with marketing and sales teams to design event strategies that align with business objectives, such as webinars, conferences, trade shows, and regional client events
- Tailor strategies based on regional opportunities and audience needs
- Sales Alignment: Partner with sales teams to identify opportunities where field events can support pipeline acceleration, lead generation, and customer retention goals
- Project Management: Manage all aspects of event logistics, including venue selection, vendor negotiation, budgeting, staffing, and ensuring timely execution
- Campaigns: Work closely with the marketing team to develop and execute multi-channel plans, including email campaigns, landing pages, social media, and partner collaboration that generates interest and attendance of events
- On-Site Management: Lead on-the-ground event operations, including setup, registration, and real-time troubleshooting, to ensure a seamless experience for attendees
- Lead Nurturing: Develop post-event follow-up campaigns in collaboration with sales and marketing teams, ensuring timely follow-up and lead progression through the sales funnel
- Data-Driven Analysis: Define success metrics for each event, analyze performance data (e.g., engagement, lead quality, ROI), and provide actionable recommendations for improvement
- Vendor Management: Build and maintain strong relationships with venues, AV teams, caterers, and other third-party vendors to ensure high-quality execution
- Partner and Channel Support: Collaborate with channel marketing teams to co-host events, webinars, or campaigns with key partners and resellers
- Customer Stories and Content Integration: Partner with marketing team to incorporate customer success stories, case studies, and product demonstrations into event programming
- Cross-Functional Collaboration: Coordinate with product and customer success teams to align event messaging with broader company goals and initiatives
- Budget Management: Develop and manage event budgets, ensuring cost efficiency while maintaining high-quality standards
- Event Calendar Management: Maintain and update a master calendar of events to ensure coordination across teams and prevent scheduling conflicts
- Audience Engagement Strategies: Develop interactive and engaging event components (e.g., live polls, Q&A sessions, gamification) to boost attendee involvement
- Brand Consistency: Ensure all field marketing initiatives align with the company’s brand identity and messaging guidelines
- Event Collateral Design and Support: Create and design visually compelling presentations, booth graphics, banners, and other marketing collateral to support events and associated campaigns
- Ensure all materials align with brand guidelines and effectively convey messaging tailored to specific audiences and objectives
- Collaborate with internal teams and external vendors to bring designs to life and meet event deadlines
- Competitive Analysis: Monitor competitor events and strategies to identify opportunities for differentiation and improvement
- Industry Networking: Represent the company at industry events, building relationships and gathering insights to enhance field marketing strategies
Our take
With more than 20 years of experience and bootstrapped since birth, any other company management team would have slipped Equus Software into complacency. Instead, its founder and still-CEO Mark Thomas has responded to tech innovations with unprecedented dexterity, having grown the company 747% since 2009.
Throughout the 2020s, the four flagship products under Equus’s belt have become mainstays of talent mobility, providing a seamless solution to managing remote and on-the-go teams, all whilst providing assistance in recruitment and onboarding. Products include small and large team variations of Assignment Pro, helping companies save money and maintain communication and visibility as well as Global Expansion, software that assists in expanding to new territories without having to open an office there. The success of Equus’s products, it claims, comes down to long-term client relationships and the growing global and remote needs of companies.
As a background assistant for an increasingly globalized enterprise theatre, Equus has kept up with innovations and prospered because of it. Moving forwards, it continues to acquire global software companies and expand its product line.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Permanent Role – You will not start over when moving projects. We only hire passionate people who are looking for a long-term opportunity with a growing company
- Learn best practices and become a SME with our technology
- Great salary and benefits. We have highly competitive salaries and offer great bonuses for exceptional contributors. We have enterprise-class benefits
- Great location! This is a hybrid opportunity
- Nice office, relaxed and collaborative atmosphere with a casual dress code
- Software is our business! We’ve been developing software for 20 years, and we’re growing fast. You’ll be a part of a team that develops software quickly and effectively
- Take advantage of Innovation Day with every release. Play with whatever technology you want, learn what you want, try out something new! You will get to present it to the company. Many innovations have made it into our products!
Company HQ
Union Station, Denver, CO
Articles
Leadership
Mark Thomas
(CEO)Founded Equus Software in 1999. BS in Journalism and Advertising from University of Kansas, MA Business from Webster University.
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