MikMak provides digital marketing software that helps companies understand their consumers' online journey through analytics. Through its platform, users can track sales and optimize the shopability of their existing eCommerce marketplaces, as well as supercharge digital advertising.
The eCommerce landscape has developed massively in recent years, and MikMak faces a number of competitors, but the company has found much success in enabling eCommerce for the lesser-served grocery and alcohol industries. It has gained big-name clients such as Amazon, Target, and Walmart, and has raised significant investment for its expansion.
MikMak is now regarded as a leader in the eCommerce acceleration space, and in 2023 announced a definitive agreement to acquire Swaven. The combination of MikMak's existing platform with Swaven's own enablement and analytics software is cited to "pave the path towards MikMak 3.0", which the company claims will be the world’s most advanced eCommerce enablement and analytics platform to date.
Freddie
Company Specialist at Welcome to the Jungle