Senior Director of Integrated Marketing, Hello Sunshine
Solar
$150-160k
Media brand celebrating women
Be an early applicant
Media brand celebrating women
501-1000 employees
Be an early applicant
$150-160k
501-1000 employees
Company mission
To change the narrative for women.
Role
Who you are
- 10+ years experience working in branded content/integrated marketing for a digital publisher, media company, agency, or similar company. Must have experience creating packages and process for client partnerships across different mediums and content formats
- 5+ years experience managing a team
- Strong storytelling, social, experiential, talent, and creative strategy experience a must. Excellent writing and presentation skills – both in structure and content, you must be able to clearly articulate ideas in concise and impactful ways
- Ability to turn Sales and Client asks, direct KPIs, and creative briefs into actionable strategies that deliver on creative and revenue goals
- A passion for storytelling that centers women, a familiarity with the Hello Sunshine brand ecosystem, and a deep understanding of the people and trends that drive culture
- Stellar interpersonal communication and collaboration skills with the ability to thrive in a startup environment - effectively navigating ambiguity and complexities
- Serve as the CEO of your own team - bringing solutions to leadership, managing up and across while being able to foster independence in your direct reports
- Ability to work well with different personalities and within a team setting
- The ideal candidate is a strong storyteller and collaborative while also being autonomous and solutions-oriented
- Direct experience building creative and innovative brand partnerships, visual-forward pitch decks, and an understanding of the digital and experiential media landscape is a must
- Along with proactive and reactive partnerships this role is also responsible for Solar’s go-to-market materials, creating and maintaining sales materials that tell our story and clearly communicate how brands can partner with us
What the job involves
- The Sr. Director, Integrated Marketing will serve as both an independent contributor and the team lead, with three direct reports on the IM team. This role is responsible for the pre-sale process: from briefing and strategy development to concepting and pricing to deck building and presentations
- You’ll collaborate across internal teams including Sales, Creative, Production, Experiential, Talent, Editorial/Social, and Sales Planning in order to develop and deliver cross-platform ideas and campaigns that deliver for our brand partners and our audience
- This role reports directly to the VP, Integrated Marketing & Activation
- Partner with Sales and collaborate across internal teams to concept and deliver proactive and inbound proposals with unique and ownable ideas that deliver impact for our clients and audience
- Manage the workload of the team and individual projects, assign new projects and establish timelines to meet external deadlines and account for internal processes and approvals
- Develop and build go-to-market strategies and branded content packages across each brand (including Hello Sunshine, Shine Away, Reese’s Book Club, Sunnie and our podcast slate), establishing quarterly opportunities and yearly tentpoles that maximize revenue and brand growth
- Price and package opportunities in pre-sale for inbound briefs, proactive pitches, and maintain the branded content/package rate card, updating quarterly to align with sales and brand priorities
- Work with the Creative/Design team to establish deck templates and design tools that simply and beautifully convey our ideas. Maintain a database of templates and audit quarterly
- Establish, implement, and maintain processes that simplify day-to-day team operations and cross-team collaboration. Understanding of project management & AI tools is important
- Attend client meetings both in-person and virtually
- Maintain the voice of Hello Sunshine and our brands in all written materials and presentations
Our take
Gender inequality over the last century has led to men having an unfair advantage in representation through film, television, books, and day-to-day life. Many women have channeled this inequality into their creative work, and it is important that these stories are heard.
Hello Sunshine provides a feminist online media platform, shining a light on film, television, podcasts, and other media formats created by women. The company also runs the female authorship Reese's Book Club, in addition to a newsletter and an online clothing store. Whilst the broadness of content formats Hello Sunshine promotes may present itself as a challenge to the company, it has unified its versatility with its exclusive focus on female authorship and creativity.
In 2021, the company was sold for over $900M to a media company backed by Blackstone. Since then, Reese Witherspoon and Sarah Harden have continued to serve on the board and oversee day-to-day operations. The company is focused on changing and transforming the industry, promoting creators who have been structurally sidelined in the past.
Steph
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$5m
SERIES A
Total funding: $5m
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Sarah Harden
(Co-Founder & CEO)Experience as Group Director of Partnerships and Development for News Corporation Asia from 2010 to 2013. President of Otter Media from 2015 to 2018.
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