VP of Marketing, Gorgias
$238.7-263.8k
+ 0.07% – 0.088% Equity & $79.6K – $87.9K Bonus
More information about location
The conversational AI platform for eCommerce
Open for applications
The conversational AI platform for eCommerce
501-1000 employees
Open for applications
$238.7-263.8k
+ 0.07% – 0.088% Equity & $79.6K – $87.9K Bonus
More information about location
501-1000 employees
Company mission
To empower eCommerce brands to grow through AI-powered customer experience.
Role
Who you are
- Successful ecommerce AI company seeks fearless Product Marketing leader to elevate our story and transform the industry
- You’re passionate about Conversational Commerce & you envision a world where you can shop by talking to brands online, instead of just always browsing
- You care deeply about product: in another life you could have been a Product Manager
- You’re both strategic and hands-on. That’s core to how we operate
- You’re an enthusiastic AI adopter. We believe AI is reshaping both commerce and the marketing profession
- You’re based in NYC or open to frequent in-person travel there. We value collaboration and meet in-office Wednesdays and Thursdays
What the job involves
- We’ve built an exceptional product. Now we want to tell its story with the same excellence
- You’ll deeply understand the product, how it works, how to set it up, and how it delivers value. This will put you in a unique position to educate merchants on why customers want to shop through conversations, and how they can make it happen with Gorgias
- Our customers and team span the globe, so you’ll need to be collaborative, curious, and empathetic. If you’re ready to lead this transformation, this is your chance to own a defining success and make a career-defining impact
- Own the narrative and positioning of Gorgias’ Conversational Commerce platform
- Translate product innovation into market impact. Your mission: make Gorgias synonymous with AI-driven customer and sales conversations by defining the category, crafting the story, and driving adoption across all segments
- Define clear, differentiated positioning and messaging across the Gorgias product portfolio
- Educate merchants on why they should invest on Conversational Commerce now, and how to do it
- Partner with Product and Sales to launch new products and capabilities
- Build our content engine to power enablement, storytelling, and thought leadership
- Distribute our product narrative through the 100+ events we organize each year, including our customer conference in LA
- Partner with Demand Gen and Sales to develop targeted plays for each segment
- Drive adoption and expansion in mid-market and enterprise
- Define metrics and frameworks to track awareness, consideration, and adoption across the funnel
- The role reports to Co-founder & CEO, Romain Lapeyre
- Our Marketing Team: 16 people, 4 direct reports
- Maxime Sutra (Director, Demand Generation)
- Matilda Lee (Manager, Product Marketing)
- Guillaume Aubert (Sr. Manager, Marketing Ops)
- Diana Buccella (Manager, Content)
- Gorgias marketing has historically been demand-gen led, fueling strong SMB growth
- As we evolve toward Conversational Commerce, our biggest opportunity is to educate merchants on how AI can transform the way their customers shop, from transactional to conversational experiences
- We’re now looking for a product marketing leader who can turn this vision into clear positioning, compelling narratives, and effective enablement for our fast-growing mid-market and enterprise segments
- We’ve learned a lot from past marketing leadership experiences, each contributed to our growth. But today, we have a sharper understanding of what long-term success requires. That’s why we’re being deliberate: we’re seeking a leader with deep product marketing expertise, capable of bridging vision and execution, even if that means having less focus on demand gen or brand
Our take
With the surge in online shopping, eCommerce merchants are increasingly prioritizing customer communications to enhance the overall shopping experience. This heightened emphasis puts greater pressure on support teams to promptly and accurately address customer inquiries.
Gorgias offers an all-encompassing customer support helpdesk equipped with artificial intelligence tools tailored for customer service teams. The platform allows eCommerce businesses to streamline responses to frequently asked questions through a single application. By automating these responses, support agents can allocate more time to engaging in meaningful and profitable interactions with customers, thereby potentially driving sales.
Catering to over 15,000 brands, including prominent brands like Princess Polly, Steve Madden, and Marine Layer, Gorgias faces competition from established players like Zendesk, Freshdesk, and HelpScout. Despite this, the company has experienced notable growth, expanding its presence across the US, Europe, and Australia. Along with funding that will fuel the development of its Automation Add-on feature, aimed at providing customers with instant answers to alleviate support workload.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2024
$29m
SERIES C
Aug 2022
$30m
SERIES C
Total funding: $101.4m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Alex Plugaru
(Co-Founder & CTO)Former Web Developer at Gymglish, Eau de Web, Innobyte and Liquid Studios.
Romain Lapeyre
(Co-Founder & CEO)Former Product Manager at Work4 and Business Developer at Scalr. MA in Management from HEC Paris.
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