Product Marketer, AirGarage
$135-155k
+ Equity
Parking management solution
Job no longer available
Parking management solution
21-100 employees
Job no longer available
$135-155k
+ Equity
21-100 employees
Company mission
To rethink the 30% of downtown city real estate dedicated to parking.
Role
Who you are
- The ideal candidate is deeply customer-focused, adept at navigating the commercial real estate landscape, and curious about the competitive dynamics of the parking industry
- As the first Product Marketer at AirGarage, you will need to be someone who thrives in a dynamic, startup environment without having a pre-defined set of directions—someone who can balance high-level strategic thinking with hands-on execution and is motivated by achieving tangible, meaningful results
- You have a deep need to understand the customer. You have a data-driven approach and are just as comfortable analyzing behavioral data of our product as you are conducting live user interviews and joining sales calls. You are genuinely curious about what motivates the customer, and you are comfortable challenging existing beliefs
- You’re a gifted storyteller with a knack for writing. You can deliver a range of content, from website copy to sales scripts to blogs or newsletters, with ease
- You’re a hands-on “builder”. Not only can you create the strategy, but you can jump into execution without missing a beat. There is no one to delegate to within this role, you will be the end-all-be-all for executing product marketing
- You enjoy reporting into Product and the exposure to product strategy and its impact on revenue. Marketing isn’t a “hand-off” here; you’re helping chart our next stage of growth without a defined blueprint
- You want to work closely with Sales to understand the customer buying journey and find ways to insert collateral, case studies, and other content to positively impact win rates throughout the funnel
- 3+ years of experience in product marketing, preferably within a B2B tech or tech-enabled service environment
- Proven ability to drive business outcomes across the funnel
- Demonstrated ability to create and implement effective go-to-market strategies and compelling narratives
- Excellent written and verbal communication skills; ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing
- Experience in developing customer segmentation, buyer personas, and sales collateral
- Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
- Strong analytical skills, with the ability to translate data and customer insights into actionable strategies
- Proficiency with user behavioral data tools such as Amplitude (preferred) to source customer insights
- A track record of success operating in environments where you didn't have perfect directions laid out in front of you
What the job involves
- As our first Product Marketer, you’ll proactively shape our go-to-market approach, serving as the crucial link between product strategy and the sales tactics that drive results
- You will bring fresh ideas and creative problem-solving to ensure our offerings’ value propositions are compelling and resonate with the right audiences
- Working across all stages of the product lifecycle, you’ll test, demonstrate, and fine-tune each solution’s market impact.
- You will collaborate with Product, Engineering, Operations, and partner closely with our Sales team to accelerate revenue growth
- Develop a deep understanding of our product and service offerings, including the on-the-ground operational support that sets us apart
- Collaborate with Product, Sales, and Operations to research and analyze our market, gather customer insights, and map the competitive landscape
- Define and document detailed customer segmentation and buyer personas, highlighting the unique pain points and needs of our target audiences
- Combine storytelling and data-driven approaches to craft messaging, content, and campaigns that resonate and establish credibility with property owners and asset managers
- Create collateral that enables our sales team to effectively communicate our value propositions. This can include, but is not limited to, sales scripts, email templates, pitch decks, demo videos, and one-pagers
- Bring customer success stories and case studies to life, showcasing our real-world impact and building trust with potential clients
- Develop product documentation that clearly explains features and benefits tailored to various Ideal Customer Profiles (ICPs)
- Maximize the impact of AirGarage’s product-feature releases by designing and executing go-to-market strategies. Equip customer-facing teams (Sales and Operations) to know what’s coming and why it matters for our customers. Partner with Product to ensure current customers are aware and utilizing features as they’re released
Our take
The parking industry has long adhered to traditional practices, relying on attendants and disparate payment and management systems. However, AirGarage is changing the landscape by providing software and management services to parking lot and garage owners. With its all-encompassing approach spanning from signage installation to payment handling and even parking enforcement.
One of AirGarage's key innovations is its revenue-sharing model, offering property owners a favorable 70-30 split and full transparency on earnings. This approach addresses the longstanding issue of parking managers reaping their share of revenue, leading property owners with just a fraction of the income generated by their spaces. With over 200 locations across 30 states under its management, AirGarage has become a pivotal player in reshaping the parking industry.
In 2021 the company closed its Series A funding round. That capital injection has gone towards expanding its software and services, catering not only to personal vehicle parking but also accommodating food trucks and cloud kitchens in need of parking and storage solutions. The future looks promising for AirGarage as it continues to modernize and streamline an industry ripe for technological transformation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO - Enjoy travel or just take some time off -- whatever you need to relax and recharge
- Health, Dental, & Vision - Choose the benefits and health plan that best suits you and your family, we’ll cover the cost
- 401k - Plan and invest in your future with a 401K account via our partner, Guideline
- Parental Leave - We offer 12 weeks of fully paid Parental Leave to all parents to bond with a newly born, adopted, or fostered child
- Equity - Become an owner and earn equity by joining us in the early days of the company
- Remote Weeks - Take a trip with the team to live and work side by side together for a week in an interesting destination near our parking properties
Company HQ
The Castro, San Francisco, CA
Leadership
Jonathon Barkl
(CEO & Co-Founder)Before co-founding AirGarage, they earned a Bachelor of Science Degree in Physics and Economics from Arizona State University. During their time at University, they held a role of Research Scholar at NASA.
Scott Fitsimones
(CTO & Co-Founder)Alongside co-founding AirGarage, they are also the Founder of CityDAO. Previously held Engineering Internships at Facebook and CERN.
Chelsea Border
(CDO & Co-Founder)Prior to co-founding AirGarage, they earned a Bachelor's Degree in Business Data Analytics from Arizona State University.
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