Creator Program Manager, thatgamecompany

• 5+ years of experience in community management, influencer relations, or creator partnerships (preferably in gaming)
• Strong understanding of creator ecosystems on platforms like YouTube, TikTok, Twitch, and Instagram
• Excellent written and verbal communication skills, with an empathetic and inclusive tone
• Proven ability to organize and execute multi-phase community or creator initiatives
• Passion for Sky: Children of the Light and an understanding of thatgamecompany’s values of compassion, creativity, and connection

Desirable

• We’re looking for a passionate Creator Program Manager to lead and grow our Sky: Children of the Light Creator Program, a global initiative designed to empower players, storytellers, artists, and community leaders who share their love for Sky with the world
• Candidates should have a passion for nurturing and supporting creators and their growth across all social media platforms, and be a champion for our creator community
• The Creator Program Manager will oversee the day-to-day operations, engagement strategies, and seasonal initiatives of one of Sky’s Creator Program
• This role blends community building, influencer management, and creative campaign planning, helping creators feel supported, inspired, and celebrated throughout Sky’s regular activations
• You’ll collaborate with cross-functional teams (Community, Social, Live Ops, and Marketing) to design initiatives that encourage creator participation, showcase community talent, and deepen the connection between Sky and its player base
• Oversee and grow the Sky: Children of the Light Creator Program, ensuring a welcoming and supportive environment for creators of all experience levels
• Develop and manage onboarding, communication, and recognition systems for program members
• Maintain program guidelines, resources, and performance metrics
• Plan and execute creator-focused initiatives in alignment with Sky’s seasonal content updates, in-game events, and marketing beats
• Partner with internal teams to create creative briefs and activations (e.g., creator challenges, themed content showcases, collaborative spotlights)
• Coordinate content calendars and asset distribution for seasonal creator campaigns
• Build strong, personal relationships with creators, from casual players to established influencers
• Provide creators with opportunities for feedback, mentorship, and early access to event information
• Celebrate and amplify community creations across official channels in collaboration with the Social Media team
• Track engagement, participation rates, and program impact across platforms
• Provide insights and recommendations to improve creator satisfaction and campaign effectiveness