Brand Marketing Manager, CookUnity
$100-102k
1 day a week in office
Ready-meal delivery marketplace
Be an early applicant
Ready-meal delivery marketplace
201-500 employees
Be an early applicant
$100-102k
1 day a week in office
201-500 employees
Company mission
CookUnity is on a mission to unlock the world’s best food creators and bring their meals to the masses.
Role
Who you are
- 5+ years of experience in brand marketing, with strong expertise in social media strategy and management
- Experience working with premium consumer brands, technology startups, or in the hospitality, retail, or CPG sectors
- Proven success developing and executing communication programs that drive brand growth
- Strong leadership and interpersonal skills with the ability to engage stakeholders and drive consensus across teams
- A growth mindset, entrepreneurial spirit, and comfort with working independently in a fast-paced, dynamic environment
- Excellent project management skills, including the ability to handle multiple priorities with a focus on details and deadlines
- Passionate about brand marketing and eager to learn and grow in a rapidly scaling organization
What the job involves
- CookUnity is seeking an experienced and versatile Brand Marketing Manager to join our growing Brand team at an exciting moment of expansion
- This role offers the opportunity to shape and execute marketing strategies as we broaden our presence across new channels, scale our content and social media efforts, and increase brand visibility within the category
- The ideal candidate will bring a blend of tactical expertise in strategic thinking and cross-channel execution capabilities, with a particularly strong fluency in organic social
- As Brand Marketing Manager, you will take high-level strategies and transform them into actionable campaigns, managing projects from planning through execution
- You'll contribute as both a hands-on individual contributor and a strategic leader for key programs that drive brand awareness, engagement, and leads
- You will work closely with internal teams such as Product, Growth, Social Media, Content and PR, as well as external agencies to deliver exceptional creative work
- Reporting to the Brand Marketing Director
- This is a full time, hybrid position
- Lead the development and execution of marketing campaigns, from initial brief to final delivery, ensuring timely and high-quality output in collaboration with program managers and creative teams
- Drive programs across various marketing channels with a focus on social media, experiential, and content marketing to maximize brand impact
- Oversee day-to-day creative execution with internal teams and/or agencies, ensuring alignment on objectives, clear communication, and timely delivery of assets
- Establish campaign targets, track performance, and lead post-mortem analyses to measure success and identify opportunities for improvement. Ensure all programs align with broader brand measurement goals
- Oversee organic social channel in partnership with content production teams and freelance social support to build an integrated content roadmap that supports growth and brand objectives
- Collaborate with the influencer and partnerships team to identify and recruit new partners and influencers to support brand initiatives
- Align with cross-functional teams (brand marketing, growth, product, content) to ensure consistent visibility, support, and resource allocation across all brand initiatives
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured 15.5 million in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10 million meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, brekfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Employee endorsements
My opinions are valued
"There is no limit when proposing changes, new ideas or exploring different possibilities that can make an impact to the business. There is no "we..."
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- 📈 We grow, you grow: Stock Options Plan granted on Day 1
- 🏖 Unlimited PTO policy and paid holidays off
- 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🥙 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- 🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
- 👩🏾🏫 Personalized Spanish coach
Company values
- Pursue Excellence: We’re fuelled by a relentless pursuit of excellence
- Make it Simple: We always strive to do more with less
- Harmony: We believe that greatness comes from goodness
- Encourage Growth: We embrace a growth mindset and focus on making ourselves better each day
- Celebrate Diversity and Creativity: We honor the individuality of associates, chefs and the people we serve
- Make an Impact: We want to design experiences that make people happy, healthy and well
- Build Unity: Because we're all connected and we’re strongest when united
Company HQ
Bedford-Stuyvesant, NY
Articles
Leadership
Mateo Marietti
(CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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