When somebody purchases a new home, they will have to browse across a vast range of retailers to prepare their house for comfortable living. This will often start with essentials such as bedding, but upon purchase, the customer will move on to focus on furnishing a different area of their property.
Resident provides a marketplace for the purchase of digitally native mattress brands in addition to other home products. For example, upon purchasing a mattress from the company, data is collected from the transaction and applied to recommend additional home products with a focus on premium quality and value.
The company has taken a unique approach to home product sales by focusing its brand on a specific product, which it can then use to gain insights into a customer and thus recommend other products. Its acquisition by Ashley Home provides Resident with ample opportunity to grow upon this idea, fostering expansion in its direct-to-consumer and wholesale businesses.
Freddie
Company Specialist at Welcome to the Jungle