Lifecycle Growth Manager, Gorgias

• 5+ years in lifecycle marketing, customer marketing, or CRM/email marketing, with direct ownership of retention or expansion outcomes
• Experience across both self-serve/product-led and sales-assisted customer motions
• Hands-on experience with a lifecycle/CRM platform (e.g., Customer.io, Braze, Iterable) and comfort working with product usage data to inform campaigns
• Strong instincts for making your impact clear and visible to the teams you work with, even when that impact isn't easy to measure
• Comfort operating with ambiguity and driving alignment across multiple stakeholders
• A bias toward auditing and improving what exists

Desirable

• As a Lifecycle Growth Manager, you will own and optimise end-to-end lifecycle experiences that accelerate onboarding, increase activation and drive revenue expansion
• This is a high-impact individual contributor role that blends analytical rigour, growth experimentation and AI-native execution
• Own the full customer lifecycle strategy across email, in-app, and other engagement channels, from trial through renewal and expansion
• Design and launch signal-based, triggered campaigns
• Build and own a dedicated retention and churn-prevention strategy
• Partner closely with Product, CS and Education/Enablement teams
• Work hand-in-hand with Marketing Operations to build the technical infrastructure
• Bring a strategic, product-marketing mindset to every decision
• Our Stack:
• Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
• CRM: Vitally and Hubspot
• Data Activation: Hightouch, Segment, Zapier, Cargo
• Data Transformation: dbt