Head of Product Marketing, Dragonboat
Plus stock options
Portfolio platform for product teams
Job no longer available
Portfolio platform for product teams
21-100 employees
Job no longer available
Plus stock options
21-100 employees
Company mission
To empower product organisations and drive business results.
Role
Who you are
- 5+ years of product marketing experience in the B2B products
- Bachelor’s degree in marketing, engineering, information technology, and/or computer science preferred
- Demonstrated ability in launching and growing innovative technology B2B SaaS products
- Demonstrated ability to create compelling marketing content and materials
- Able to operate independently and efficiently to manage multiple tasks, priorities and projects simultaneously and successfully
- Results-driven – ensure that marketing campaigns fulfill strategic goals and drive the required business results, persistently seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers
- Excellent attention to detail
What the job involves
- The Dragonboat marketing team is looking for a seasoned Head of Product Marketing to use their expertise in order to make an immediate impact for our rapidly growing SaaS product
- A successful candidate will have deep experience in go-to-market strategies and tactics for B2B SaaS products, coupled with a strong eye for creating compelling technical and thought leadership content
- They will come in, take ownership of product marketing, define the standard of excellence and help build a rock-star team
- This position reports to the VP of Marketing
- Own our website, continually evolved content to educate buyers and position Dragonboat and the solutions, products and offerings we bring to the market
- Analyze, understand and optimize the buyer journeys through our website
- Wireframe, and collaborate with designers/developers to make changes to the site
- Develop and execute a comprehensive content strategy for the business
- Identify gaps and opportunities for content to support our buyer’s journeys
- Collaborate with founder and leadership team to produce new content that compels buyers to engage with Dragonboat
- Own external-facing product launches
- Plan and drive the launch of new products and manage the cross-functional implementation of your plan
- Develop and manage the implementation of creative promotional tactics that drive brand awareness and product revenue growth
- Enable demand-generation lead with strategic and executional support while measuring their effectiveness
- Create and curate sales enablement content (battle cards, tools, collateral, presentations, qualification documents, success stories, evaluation materials, how-to guides)
- Lead development of sales training content and deliver field-based training with product team peers when necessary
- Pro-actively engage and support conversations that align with the community strategy
- Evolve our community strategy in owned and 3rd party communities
- Support influencer outreach initiatives and strategy including podcasts, discussion groups, book clubs, speaker recruitment
Our take
Dragonboat was founded in 2018 as a portfolio platform to help product-focused businesses connect the dots between customer insights and business aims. Its product solutions and roadmap strategizing has clicked with investors such as Insight Partners and Act One Ventures, which are among the groups that awarded Dragonboat with $12 million in Series A in November 2021.
Dragonboat works for leading product and tech company clients such as Chime and F5, and claims to be one of the fastest-growing portfolio management companies on the market. In 2023, it won the Best Product for Product Managers award at the Products That Count 2023 B2B Tech awards. Its 2021 funding is being put to work expanding its team and developing its analytics products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2021
$12m
SERIES A
Jul 2021
$3m
SEED
Total funding: $15m
Company benefits
- Health and wellness - We’ve got healthy medical, dental, and vision insurance for you and your family.
- Work anywhere - A beach, your couch with a beach Zoom background? Your call.
- Time to recharge - Enjoy flexible work hours and fun things like your birthday off.
- Diverse and inclusive - We are committed to creating a diverse and inclusive culture.
- We are committed to creating a diverse and inclusive culture.
- Invest in your future - We have a 401k match program and employee learning budget allocation.
- Wheels up - WFH is great, but so are hugs. Every year, we do an awesome company trip.
Company HQ
Santa Clara, CA
Leadership
Becky Flint
(CEO)Previously VP, Product Ops and Program Management at Feedzai, Founder and CEO of Scaffold Consulting LLC.
Salary benchmarks
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