Senior Marketing Associate, Brilliant Earth
Paid Media
Sustainable and inclusive fine jewelry
Open for applications
Sustainable and inclusive fine jewelry
501-1000 employees
Open for applications
501-1000 employees
Company mission
To cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry.
Role
Who you are
- We are seeking a talented and results-driven Sr. marketing Associate that is skilled in developing and executing paid media display and programmatic strategies that drive efficiency, incrementality, and profitable long-term customer and business outcomes
- A Data-Driven Approach. When it comes to complex business needs, you always start with the data. You have a knack for analyzing data sets to create a strategic action plan
- An Eye for Innovation. You’re a creative thinker who brings new ideas to the table
- A Mind for Multi-Tasking. You’re an expert at managing multiple projects simultaneously in a fast-paced environment
- Master of Collaboration. You have a genuine ability to collaborate and contribute to a team effort
- It’s All in the Details. When it comes to the customer experience, you know it’s the little things that count the most. You have a passion for process and a keen eye for detail in a fast-moving work environment
- 2+ years’ experience in display, programmatic digital marketing, growth, or demand generation
- Previous experience in Performance / Growth Marketing at a DTC Brand or agency preferred
- Proficiency in digital advertising platforms (e.g., Google Display Network, Criteo, etc.) to manage day-to-day performance and campaign optimization
- Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance
- Proven ability to successfully manage internal and external partner relationships
- Proficient in Excel, experience with GA4 and BI tools (e.g., Tableau, Domo) are a plus
- BA degree or equivalent, preferred
- Interest in socially and environmentally responsible organizations and products
What the job involves
- This will be a hands-on role responsible for leading and optimizing display advertising and upper funnel brand media, and consequently will be expected to bring a deep understanding and demonstrated experience across programmatic display, video/CTV, audio/OOH and native channels
- This person is responsible for managing the paid media budget and growing prospecting and retargeting media mix with the chance to help shape the digital future of the Brilliant Earth brand
- Campaign Strategy & Execution: Develop, implement, and optimize comprehensive display advertising campaigns across multiple platforms, including Google Display Network, DPA advertisers, and DSPs
- Audience Targeting: Conduct thorough audience research and segmentation to ensure targeted reach and messaging, utilizing tools like customer personas and behavioral data to drive engagement
- Creative Feedback & Development: Collaborate with creative teams to design compelling ad creatives, including banners, rich media, and video ads, ensuring alignment with brand guidelines and campaign goals
- Performance Analysis: Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement. Monitor key metrics such as CTR, CPC, ROI, and conversion rates
- A/B Testing & Optimization: Implement A/B testing for ad creatives, targeting strategies, and landing pages to identify the most effective approaches and maximize campaign performance
- Budget Management: Manage budgets effectively, ensuring optimal allocation and spending efficiency across campaigns, and make data-informed decisions to reallocate funds as necessary
- Cross-Functional Partnerships: Partner closely with cross-functional teams including Analytics, Creative, Site Marketing and Product Development to execute full-funnel campaigns in support of awareness, consideration, and purchase KPIs
- Industry Trends: Stay up-to-date with industry trends, emerging technologies, and best practices in display and programmatic advertising, sharing insights with the team to inform future strategies
- Cross-channel management: Programmatic display, video/CTV/OLV, audio/OOH, print and native channels
Our take
Brilliant Earth has been working since 2005 to provide luxury, ethically sourced jewellery direct to consumers. The company specializes in diamonds from Canada, Botswana, and Russia, and successfully went public in 2021.
Sourcing conflict-free gemstones is an increasing priority in jewelry purchasing, especially so for Brilliant Earth’s predominantly Millennial and Gen Z active customer base. This may prove interesting terrain to navigate: whilst these generations are more inclined towards eCommerce, high-end jewelry shoppers have historically proven resistant to shopping online. So Brilliant Earth may need to maintain its current presence of brick-and-mortar destination showrooms across the US, which they have expanded to reach 22 locations across the US.
Scaling up their online presence, however, may help them net a good share of what continues to be a highly fragmented market. Much may depend going forward on how far luxury jewelry customers are willing to make the digital switch in their purchasing habits. With companies like Signet Jewelers reporting substantial boosts in eCommerce sales, there may yet be an appetite for it, and Brilliant Earth's IPO in 2021 has helped it gain wider recognition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive Compensation
- Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
- 401k match. We know that saving for the future is important. That's why we offer a generous 401k match
- Paid Time Off. We know it is important to recharge and relax- you’ll accrue 3 weeks of PTO in your first year
- Disability and Life insurance. 100% employer-paid
- Pre-Tax Commuter Benefits
- Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings
- Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry
- Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling
- Giving Back and Volunteer Opportunities. In additional to our giving back programs, our teams support local initiatives and spend time together by volunteering
Company values
- Commitment to the Customer
- Partnership and Positivity
- Bias Toward Action
- Embrace Growth & Change
- Mission Mindset
- Ownership
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Beth Gerstein
(CEO)They worked as an Associate at Booz Allen & Hamilton, and then studied for an MBA at Stanford.
Eric Grossberg
(Executive Chairman)They are a Harvard and Stanford Business School graduate who started out as a Business Analyst at McKinsey. They initially served as Brilliant Earth's co-CEO.
People progressing
Customer Experience Regional Manager
SVP, Customer Operations
Diversity, Equity & Inclusion at Brilliant Earth
Kim Garcia (Director, Talent Acquisition )
- In 2020, we released one of the industry's first gender-fluid collections, the Mx Collection. We also offer gender-neutral engagement rings and wedding bands, inclusive sizing, and a virtual try-on experience with technology that allows anyone to visualize jewelry on their unique skin tones.
- As of the end of 2021, 41% of employees, 29% of people managers, and 36% of directors and above identified as BIPOC.
- Female Led: Female CEO, 4 out of 7 female board members.
- Female Majority: 79% of employees, 70% of people managers, and 57% of directors and above.
- DEI Training: We offer specific diversity-related workshops to foster an inclusive environment and support self-assessments of our progress.
- We formed an employee-led Diversity, Inclusion and Belonging Council supported by an executive sponsor to engage and empower our employees and leadership, solicit employee feedback, and identify and support opportunities for us to improve.
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