Marketing Lead, Fi
$100-200k
+ Equity
Smart dog collars
Job no longer available
Smart dog collars
501-1000 employees
Job no longer available
$100-200k
+ Equity
501-1000 employees
Company mission
To translate everything we've always wished our dogs could tell us, so we have peace of mind knowing they're as safe and healthy as possible.
Role
Who you are
- Experience: 5+ years in brand management and marketing within a high-growth startup, consumer brand, or agency
- Email expertise: Strong understanding of email marketing best practices, audience segmentation, and strategies for driving engagement
- Project management: Exceptional organizational skills, with the ability to manage multiple initiatives and stakeholders simultaneously
- Analytical mindset: Comfort using data to optimize campaigns, track performance, and make informed decisions
- Collaboration skills: Proven ability to work effectively with stakeholders across all levels of the organization
- Bonus skills: Expertise in managing marketplace platforms such as Amazon, including listing optimization and paid promotions; proficiency with tools like Customer.io, Amazon Seller Central, and Google Analytics; and experience in consumer tech, pet tech, or DTC brands
- Love for dogs: Bonus points if you’re a dog lover—our NYC office is dog-friendly!
What the job involves
- As Fi’s Marketing Lead, you’ll help shape the future of how dog parents connect with Fi
- From leading impactful campaigns to driving creative projects, you’ll play a big role in growing a brand that’s transforming the dog-parent experience
- Lead email marketing: Develop and execute campaigns that engage our customer base, leveraging data insights to drive open rates, CTRs, and conversions
- Drive brand projects: Oversee brand initiatives in collaboration with internal teams and external agencies, ensuring alignment with Fi’s strategy and objectives
- Manage campaigns: Plan and execute omnichannel marketing initiatives, including digital advertising, influencer partnerships, and product launches
- Optimize performance: Analyze campaign metrics, providing actionable recommendations to improve targeting, content, and strategy
- Drive cross-functional impact: Ensure brand consistency by working closely with marketing, design, and social teams to align strategy, messaging, and execution across all touchpoints
- Expand influencer partnerships: Activate influencers to grow organic social reach in partnership with our social lead
- Support field marketing: Work with field teams across the U.S. to activate local campaigns and build a thriving community
Our take
For a long time, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's smart collars include tracking and monitoring features that give owners peace-of-mind. They can monitor, for example, the sleep and health of their furry friends. Plus, real-time escape notifications have already saved the lives of dogs.
With a tracking range that far exceeds that of its competitors, the company has seen promising levels of adoption for its collars. Fi continues to innovate, for example with the launch of the Fi Series 3+ which is the world's first AI-powered smart dog collar.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Flexible PTO
- Full medical, dental, and vision insurance
- Free access to One Medical, Kindbody, and Talkspace
- BarkBack Program ($500 annual donation to a dog charity of your choice)
- Free Fi Membership for your furry best friend(s)
- Gifting program to share the Fi magic with loved ones
Company HQ
NoHo, New York, NY
Leadership
Jonathan Bensamoun
(CEO & Co-founder)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO & Co-founder)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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