Digital Marketing Manager, Panther
Canada
CA$103-115k
OTE
+ Incentive Stock Options
Security monitoring platform for the cloud
Open for applications
Security monitoring platform for the cloud
201-500 employees
Open for applications
CA$103-115k
OTE
+ Incentive Stock Options
201-500 employees
Company mission
To make security teams smarter and faster than attackers.
Role
Who you are
- 4+ years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels
- Experience owning website performance and conversion optimization, including CRO experimentation and landing page strategy
- Strong knowledge of marketing automation (HubSpot preferred) and CRM systems (Salesforce required)
- Experience building and scaling lifecycle and nurture programs
- Familiarity with SEO and emerging AEO/AI-driven discovery strategies
- Analytical mindset with the ability to own reporting across multiple channels and translate data into actionable recommendations
- Experience managing external agency relationships, particularly for paid media
- Excellent project management and communication skills
What the job involves
- This role owns the performance and optimization of Panther’s digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution
- This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation
- Own website performance, including conversion rates, user flows, and landing page optimization
- Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
- Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
- Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages
- Build and scale lifecycle programs in HubSpot (ie. nurtures)
- Own email strategy and execution, including segmentation, personalization, and performance
- Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels
- Own reporting across website, email, paid, and organic performance, with clear insights and recommendations
- Monitor funnel performance and identify opportunities to improve conversion and pipeline
- Run A/B tests across messaging, creative, and conversion paths to continuously improve result
- Primary Outcomes
- Increased website conversion rates and pipeline contribution across both paid and organic channels
- Scalable, high-performing lifecycle and nurture programs
- Improved organic visibility across search and AI-driven discovery (SEO/AEO)
- Clear visibility into funnel performance and marketing impact
- More efficient and balanced digital demand engine
Our take
The increasing adoption of cloud platforms has made it more and more difficult for security teams to monitor all aspects of their business. Panther solves this problem with its scalable solution specifically tailored for cloud-first companies.
Panther's platform acts as an alternative to traditional SIEMs, which have failed to keep up with the shift towards cloud services. Panther was founded by security engineering experts from companies such as Airbnb and AWS. This has allowed the company to keep developers' and security teams' needs and challenges in mind. And in 2021, the company raised an impressive $120M in funding, making it a unicorn. This is a testament to Panther's growing impact in the cloud security sector.
Panther's main challenge will be competing with rival cloud security SIEMs like LogRhythm and QRadar. However, Panther's ongoing funding success, strategic partnerships and growing roster of enterprise clients (which now includes AWS and Dropbox) indicate that the company is gathering further momentum.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Healthcare coverage: Comprehensive medical plans for employees and families, with dental and vision benefits included.
- Unlimited PTO: Unlimited PTO with recommended 15-day minimum, plus up to 12 weeks paid leave for family care.
- Performance incentives: Every Panther can share in our success through individual and company-wide performance incentives.
- Mental health support: Free therapy sessions, care navigation, and 24/7 EAP resources for you and your family.
- Financial security: Automatic 401(k) enrollment, company-paid life insurance, and long-term disability coverage.
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Naglieri
(Founder & CTO)Jack previously spent nearly 3 years at Airbnb as a Senior Security Enginer and Security Engineering Manager. Prior to that, he spent over 3 years at Yahoo! aws a Security Analyst and Security Engineer.
William H. Lowe
(CEO)William joined Panther in 2020 as Head of Business Operations, moving into the role of VP of Customer Success in 2021, COO in 2022 and CEO in 2024. Prior to Panther, he spent 8 years at Gluu as a Director of Marketing/Operations.
Julian Giuca
(CPO)Prior to joining panther in 2025, Julian was the CEO of Datable.io. Before tha, he spent nearly 12 years at New Relic, joining as a Senior Software Engineer before moving into the role of Principal Engineer, Product GM & Principal Software Engineer and finally Senior Director of Product Management.
Shannon King
(CMO)Prior to joining panther in 2026, Shannon was a VP of Marketing at Stigg and Palantir Technologies. She also worked as a Director of Demand Generation and served as the Interim Head of Marketing at Sourcegraph.
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