Lifecycle Marketing Manager, Fivetran
$115.3-138.3k
+ RSU stock grants
Automated data movement platform
Job no longer available
Automated data movement platform
1001+ employees
Job no longer available
$115.3-138.3k
+ RSU stock grants
1001+ employees
Company mission
To make access to data s simple and reliable as electricity.
Role
Who you are
- The ideal candidate will have a proven track record in B2B demand generation marketing, lifecycle marketing, and campaign execution
- 5+ years of experience in Saas B2B lifecycle marketing
- Proven track record of success in developing and executing nurture campaigns
- Strong understanding of marketing automation tools and data analysis
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple priorities simultaneously
- Passion for marketing and a deep understanding of the customer journey
- A data-driven approach to building and communicating insights
- Sense of ownership and pride in your performance and its impact on the company’s success
- Critical thinking and problem-solving skills
What the job involves
- We’re looking for a Lifecycle Marketing Manager to lead our growth marketing efforts
- You will be the mastermind behind crafting personalized experiences that guide prospects through the early buying journey, ensuring they receive the right message at the right time
- You will be responsible for developing targeted marketing strategies and collaborating with cross-functional teams to prospect engagement and drive revenue growth
- Develop and execute data-driven lifecycle marketing nurtures across multiple channels, including email, paid media, and web experience that address top growth opportunities
- Craft compelling email content that resonates with prospects early in the marketing funnel to create brand awareness, marketing activity, and demo/trial requests
- Track and analyze key performance metrics including engagement rates, conversion rates, and revenue attribution
- Enable and operationalize data-driven audience targeting strategies to ensure lifecycle marketing programs reach the most relevant recipients
- Collaborate with stakeholders to define audience personas and segmentation criteria
- Work with the Marketing Operations team to ensure our marketable database is optimized for prospect engagement
- Leverage marketing automation tools to segment leads, personalize messaging, and optimize campaign performance
- Stay up-to-date on the latest marketing trends and technologies, and identify opportunities for innovation
Our take
Fivetran is a data integration company focused on one simple idea: making data easy to move and use. It provides a fully managed platform that automatically moves data from hundreds of sources into cloud destinations, helping team centralize information without building or maintaining complex pipelines. So, by handling the heavy lifting behind the scenes, Fivetran allows organizations to spend less time managing infrastructure and more time working on their data.
This approach has a real and growing impact, with more than 700 fully managed connectors, Fivetran supports hybrid and multi-cloud environments and keeps data accurate and secure as it flows into analytics and AI systems. Trusted by over 7,600 customers worldwide, the platform helps businesses standardize how data is collected and shared across teams, breaking down silos and making insights more accessible. And the result is a stronger data foundation that supports faster decision-making and innovation.
In 2025, the company's momentum was also recognized with a Microsoft Marketplace Partner of the Year Award and a finalist spot for Microsoft's Americas Emerging Partner of the Year. These milestones reflect its role in helping enterprises modernize data infrastructure on Microsoft Azure and prepare for AI-driven workloads. By continuing to deepen its partnerships and focus on reliable, automated data movement, Fivetran is well positioned to carry this success forward as organizations increasingly rely on data s the backbone of future intelligence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.7m
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)George graduated with a PhD in Neurobiology from the University of Pittsburgh.
Taylor Brown
(COO)Taylor studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level.
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