Staff Data Scientist, Etsy
Marketing
Eligible for an equity package, an annual performance bonus
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
Eligible for an equity package, an annual performance bonus
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 6+ years of proven experience as a data scientist/analyst or in a quantitative role in which you have direct experience with MarTech and Performance Marketing teams
- Strong, independent, analytical problem solver who enjoys applying statistical techniques in addressing real-world problems
- Mastery of SQL (experience with BigQuery preferred) and advanced proficiency in R/Python required. Bonus points for experience with Looker, Looker Studio or other data visualization software
- Passionate about subjects such as experimental design, time series modeling, and causal inference
- Comfortable communicating technical findings clearly and effectively to both technical and non-technical stakeholders
What the job involves
- We are looking for a Staff Data Scientist to join our Marketing Analytics team, supporting Etsy’s Performance Marketing and Marketing Technology teams with a focus on feed based marketing!
- The Marketing Analytics team helps drive the success of marketing efforts at Etsy by providing meaningful insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization
- Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community. We partner with our peers in marketing, analytics, research, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing the impact of our efforts, and highlighting improvement areas
- Ultimately, the team’s work strengthens Etsy and helps continuously improve the Etsy experience
- As a key member of the analytics team, you will focus on optimising and expanding Etsy’s Google Shopping offering, which is critical for buyers to discover Etsy. This position will focus on understanding complex bidding dynamics, developing and refining testing techniques, and working closely with marketing and technology teams to drive efficiency and scale
- Investigating areas of opportunity across bidding and auction strategies, campaign performance and buyer experience to drive efficiency and growth
- Lead experimentation for new ideas to optimize performance marketing and use rigorous analysis to guide our marketing team’s investment decision making
- Work cross functionally with marketing and engineering teams and communicate your ideas and results to analytics and marketing stakeholders
- Continually evaluate and refine your understanding of channel and feed marketing dynamics as well as measurement and testing design, sharing what you learn with the team
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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