Subscriptions Marketing Manager, Immediate Media Co
£39.1-46k
Special interest content and platform company
Be an early applicant
Special interest content and platform company
501-1000 employees
Be an early applicant
£39.1-46k
501-1000 employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- Well versed in digital marketing channels, able to take on print marketing as part of the overall mix
- Proven experience in performance marketing and/or mobile user acquisition
- You have strong analytical skills with the ability to make data-driven decisions
- Excited about being part of a transformation
- Comfortable with prioritising effectively, and based on what delivers most impact
- Experience leveraging acquisition channels to drive revenue/user acquisition growth
- Experience working within a distributed team across different geographies
- Direct experience with analytics and attribution solutions, with exposure to data visualization and BI tools
- Highly organised and accustomed with tools such as Monday.com
- A great cross-functional collaborator who pursues marketing excellence and can influence others effectively
What the job involves
- This Subscriptions Marketing Manager is a key revenue driving role within our Acquisition team
- You will work on some of our key print and digital products, to drive acquisition and help us develop an ROI marketing approach
- We’re looking for someone who can add to our team skillset with their subscription background, coming from a DTC background
- This role will include day-to-day managerial responsibilities, helping one or two team members prioritise work effectively, making and implementing suggestions on which tasks can be done differently, and helping us implement marketing best practice that support our ambitions to become best-in-class DTC marketing team
- Help with day-to-day team management and workload prioritising
- Developing and implementing customer acquisition marketing strategies, working cross-functionally in pursuit of our trading and marketing KPIs
- Scoping new marketing formats to test based on your expertise and full-funnel knowledge; sharing learnings across the Acquisition, CRM, CRO, and Social media teams
- Helping to execute long-term marketing planning, able to effectively bring our brand and publishing stakeholders together to build measurable brand awareness
- Ensure our promotional calendar within Monday.com is kept up to date on a monthly and quarterly basis, ideally planning at least two months ahead
- Identify and perform key marketing message, placement, and creative tests to improve ROI
- Test and optimise creative design and marketing messages, working in collaboration with other teams to execute testing plans across various marketing channels
- Be responsible for planning, buying, and optimising customer acquisition campaigns across various marketing channels and Immediate Media brands
- Analyse the effectiveness of campaigns across multiple channels and geos, optimising campaign and creative performance to meet KPIs
- Work closely with our creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
- Support the launch and expansion of customer acquisition in new, exploratory markets and channels using competitive and market intelligence
- Be responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
- Proactively contribute to team meetings, team initiatives, and knowledge-sharing
- Working incredibly closely with CRM and CRO teams to feed the right customer into our brands, always holding yourself accountable to LTV and allowable CAC metrics
- Forecast, analyse and provide insights into acquisition promotions, using tools such as Google Analytics and Tableau, to optimise performance to meet KPIs
- Diligent with budgets, always looking to improve ROI and comfortable with making daily optimisations that over time deliver brand and commercial growth for acquisitions
- Managing the invoices and administrative tasks that are part of the acquisitions workflow, ensuring financial information is captured and processed correctly
- Collaborating with wider business stakeholders such as Product and Tech where needed to work through acquisition customer journeys
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company values
- Creativity
- Innovation
- Entrepreneurial spirit
Company HQ
West Kensington, London, UK
Articles
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
Diversity, Equity & Inclusion at Immediate Media Co
- Improving Diversity & Inclusion in our company and content is a key priority for Immediate, we’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. To help achieve this, we have developed a strategy focused on four key strands: Empowering Network groups, Education and Training, Editorial and External, and Recruitment and Processes.
- To support our overall Diversity & Inclusion strategy and help drive change and hold us accountable to our objectives – in 2022 we will be launching our D&I panel, chaired by Jo Brandl, HR Director and Chris Kerwin, Group Managing Director, alongside other senior leaders within the company and representatives of Immediate D&I network groups. The panel will work to align the networks’ missions to business objectives, partner with the chairs to address issues that arise and help form a wider strategy to address the priorities of each network.
- We have established five internal D&I network groups to help our people feel supported, included, and provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences. Have a look at the below video to find out more about our network groups.
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