Senior Product Manager, Tia
Growth
$160-170k
Plus stock option package
Holistic women's health service
Open for applications
Holistic women's health service
201-500 employees
Open for applications
$160-170k
Plus stock option package
201-500 employees
Company mission
To enable every person to achieve their own definition of optimal health through science-backed information, access to high-quality care, and community.
Role
Who you are
- This is a high-impact role for someone who thrives in a fast-paced, dynamic environment
- 4+ years of product management experience, with a focus on growth, conversion optimization, and user engagement
- Strong quantitative background with experience in A/B testing, data analysis, and using data to inform decision-making
- Analytics -- proficient in use of excel / google sheets, SQL, familiarity with Amplitude, python, R, or Stata a plus
- Familiarity with Figma and other design/UX tools; ability to collaborate closely with design teams on user experience improvements
- Demonstrated ability to work independently, making decisions with both limited and strong datasets
- Deep understanding of user experience (UX) and customer journey optimization
- Rigorously aligns work with company-goals and business performance, with a strong aptitude for prioritization
- Ability to achieve results with limited resources, working independently and making smart trade-offs in fast-paced environments
- Strong ability to prioritize initiatives that deliver the highest business impact, while managing trade-offs between short-term gains and long-term growth
- Proven track record of success in improving conversion rates in both web and funnel environments
- Proven ability to collaborate across teams (engineering, design, marketing, data) to drive results with or without direct authority
- Exceptional communication skills, with the ability to influence cross-functional teams and stakeholders
- Ability to thrive in a fast-paced, high-growth environment where prioritization, adaptability, and scrappiness are key
- Comfort with ambiguity and evolving priorities, with the ability to pivot strategies and plans quickly as market conditions or user needs change
- Ability to clearly articulate vision, strategy, and growth opportunities to both technical and non-technical stakeholders, ensuring alignment and buy-in across the organization
- Strong understanding of the product management lifecycle within high-growth, consumer-centric environments, with the ability to identify growth levers at different stages
- Strong knowledge of Figma and UX design tools is preferred
What the job involves
- As the Senior Product Manager of Growth & Demand at Tia, you'll play a pivotal role in shaping our customer acquisition and engagement strategy, focusing on optimizing key conversion points across our website, membership funnel, and optimizing user engagement throughout the membership journey, including the first 30 days, while driving sustained interaction with our services through a data-driven, growth-oriented approach
- You will own both growth experiments and demand-generation initiatives, working to increase member engagement and lifetime value
- You’ll work cross-functionally with design, engineering, operations, marketing, and analytics teams to drive growth across all touch points in the user journey
- Growth & Demand Strategy: Own the strategy and execution of growth experiments to improve key metrics, including website conversion rates, membership funnel conversion rates, and improve engagement through data-informed experiments and growth initiatives
- Run Experiments: Design and manage A/B tests and other experiments that help us learn what drives the highest impact and conversion improvements
- Conversion Funnel Optimization: Drive improvements in key conversion points, from initial web interactions to membership sign-ups, by identifying pain points and areas for optimization
- Member Engagement: Develop and optimize strategies to boost ongoing member engagement and interaction with Tia services, including improvements to the first 30-day journey and beyond
- Data-Driven Experimentation: Analyze quantitative and qualitative data to inform hypotheses, run A/B tests, and iterate on strategies to optimize user experience and engagement
- Collaborate on UX & Design: Partner with designers and engineers to craft intuitive user experiences that drive engagement and conversion
Our take
Tia is an innovative health-care platform for women. The company was created in response to co-founder Carolyn Witte's experience of waiting three-years for an accurate diagnosis of her PCOS. Essentially, it was formed to help other women have a better experience with doctors and health-care providers.
Tia began as a chat-based, Q&A app and has since evolved into a virtual care service. They prioritize their personalized and integrative approach, which offers a tailor made care service. Tia also has a physical clinic in NYC and they plan to add more locations following a recent funding round.
As the company look to grow the number of clinics they will face multiple challenges. Expansion involves entering the world of commercial real estate, legal and insurance contracts that will challenge the largely app based company, and it will be necessary to ensure they are able to manage this effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2021
$100m
SERIES B
May 2020
$24.3m
SERIES A
Total funding: $129.3m
Company benefits
- Equal opportunity employer
- Performance-based bonuses
- Work from home opportunities
- We offer every employee health, vision, and dental insurance (with options for dependents, too). And of course — a free Tia membership!
- Unlimited vacation days: we aim to practice what we preach to our patients by encouraging our employees to take time away from work to recharge
- With donation matching programs and community service days, we work to ensure that as a team we’re giving back
Company values
- Health and wellbeing
- Compassion
- Individual agency
- Collaboration
- Aspirational thinking
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Felicity Yost
(COO)After studying at Cornell, Felicity worked for over a year as a Management Associate at Bridgewater before spending 2 years as a Product Manager at Owler. In January 2017, she co-founded Tia, serving as COO since then.
Carolyn Witte
(CEO)After studying at Cornell, Carolyn went on to work at Google for 4 years in the Product Marketing team, going on to be Team Lead at Googles Creative Lab.
Salary benchmarks
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