Director of Content Marketing, Consumer Edge
$150-220k
Plus he opportunity for a performance-based bonus and company equity
Consumer data solutions
Be an early applicant
Consumer data solutions
101-200 employees
Be an early applicant
$150-220k
Plus he opportunity for a performance-based bonus and company equity
101-200 employees
Company mission
To inform better business decisions with data-driven insights, globally.
Role
Who you are
- 8+ years in content marketing or communications leadership for companies focused on data-driven insights globally
- Exceptional writing, editing, and storytelling skills
- Experience aligning content strategies with sales and demand generation goals to directly influence pipeline and revenue outcome
- Demonstrated ability to collaborate with Product, Sales, Executives, and leaders in the company to translate complex ideas into clear, compelling narratives
- Proven ability to manage teams and cross-functional projects at a global scale
- Track record of creating thought leadership content that positions a company as a trusted authority within its industry
- Strong project management skills with the ability to prioritize, multitask, and deliver high-quality content in fast-paced, high-growth environments
- Familiarity with marketing technology platforms, like HubSpot, Marketo, Salesforce, and CMSs, to support content distribution and measurement
- Customer-centric mindset, with a proven ability to craft content that resonates with target personas and existing customers
- Deep expertise in SEO and GEO strategy, from keyword research to technical optimization, combined with proficiency in lead nurturing and performance analytics to maximize content reach and conversion
What the job involves
- Join a dynamic team that's redefining consumer data analytics
- We empower top investment firms and global brands with cutting-edge insights into consumer spending, leveraging privacy-compliant data across geographies. Our real-time intelligence and merchant-level benchmarks give clients a competitive edge—and you'll be at the forefront of it all
- We are seeking a Director of Content Marketing with experience in B2B SaaS companies and in harnessing consumer data to shape strategy, unlock growth, and influence business outcomes across global markets
- In this role you will define and execute a content strategy that not only delivers high-value thought leadership but also fuels revenue opportunities by driving top-of-funnel engagement, accelerating deal cycles, and providing customers and teams with impactful, compelling content
- Partnering closely with Sales and Product, this leader will transform complex insights into compelling stories and will ensure content is aligned to market needs, amplifies the company’s value proposition, and directly contributes to revenue pipeline and customer success
- Develop and implement a comprehensive global content strategy aligned with company objectives, business priorities, marketing initiatives, and revenue goals
- Create and oversee production of diverse content assets: whitepapers, reports, case studies, blogs, infographics, videos, and webinars
- Build and manage an editorial calendar that aligns content production with product launches, campaigns, and market moments
- Leverage SEO, intent data, and analytics to guide content development and maximize discoverability, reach, and engagement
- Oversee social media strategy and execution, ensuring content is tailored for each platform to drive brand awareness, thought leadership, and demand generation
- Monitor search performance and competitive rankings, leveraging analytics and keyword insights to refine editorial calendars, content clusters, and thought leadership initiatives
- Establish and enforce content governance, including messaging consistency, brand voice, and compliance standards across global regions
- Work closely with Product, Sales, and Executive stakeholders to create content that is accurate, differentiated, and strategically designed to influence buyer decisions, nurture key accounts, and accelerates pipeline growth across target segments and ICPs
- Drive storytelling frameworks that simplify complex data and insights and translate it into compelling content for target audiences
- Optimize content distribution across channels, including digital, email, social, and events
- Measure performance of content initiatives against marketing and sales goals, calculate and optimize ROI, and provide insights for continuous improvement
- Lead, mentor, and develop team members and manage content creators, editors, and freelancers
- Collaborate with events and demand generation to repurpose content for industry conferences, speaking opportunities, marketing campaigns, and PR initiatives
- Develop content programs that elevate customer voices, including testimonials, case studies, and user-driven thought leadership
Our take
In an uber competitive equity market, investors of all stripes are looking for different ways to find an edge over their peers. For B2C companies with a great deal of activity, one such method is driving insights from consumer data. And Consumer Edge is responding to this increasing demand for accurate, timely consumer spending data.
The company is focused on providing best-in-class alternative data products and tools. On top of these alternative data-sources, the company delivers boutique insights, data feeds and templates to ensure actionable insights can be derived in a timely fashion.
Recently, it has become clear that Consumer Edge is seeking inorganic growth with targeted acquisitions of competitors in the space, largely in international markets. For example, an acquisition of German-based Qentis has boosted their client base considerably while offering new opportunities for synergies with the leading provider of privacy-compliant European transaction data. This strategic push not only expands their global footprint but also positions Consumer Edge well for long-term growth in an increasingly data-driven privacy-conscious market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Jan 2023
$60m
LATE VC
Total funding: $60m
Company benefits
- Health Empowerment: Take charge of your health with our comprehensive healthcare benefits, including a Health Savings Account (HSA) and a Healthcare Flexible Spending Account (HCFSA)
- Flexible Work Environment: Embrace a remote-first workplace that offers the freedom to work from anywhere
- Holistic Support: Receive support for your financial, physical, and mental well-being through our holistic wellness program
- Complete Health Coverage: Access mental, dental, and vision care, along with an Employee Assistance Program, to ensure comprehensive health coverage for you and your loved ones
- Financial Security: Protect your income and plan for a secure retirement with our income protection and retirement plans
Company HQ
Midtown East, New York, NY
Leadership
Bill Pecoriello
(Founder & CEO)Founder and CEO of Good Deeds. Also the co-founder of Sweet P Bakery and Crumb Together Bakery. Previously a Managing Director at organ Stanley and a Partner/Analyst at Sanford C. Bernstein.
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