Product Marketing Manager, Autodesk

Civil 3D

CA$82.7-121.2k

Salary applicable to BC applicants and may vary for other locations. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package

Adobe Creative Suite

Google Workspace

Mid and Senior level

Toronto

3D design, engineering & entertainment software

Be an early applicant

3D design, engineering & entertainment software

1001+ employees

B2BDesignVisualisationAutomation

Be an early applicant

CA$82.7-121.2k

Adobe Creative Suite

Google Workspace

Mid and Senior level

Toronto

1001+ employees

B2BDesignVisualisationAutomation

Company mission

To empower innovators with design and make technology so they can achieve the new possible.

Job

Company

Role

Who you are

Demonstrated experience in product marketing, including developing and executing marketing strategies, positioning, and messaging, to drive product awareness and adoption
Proven ability to plan, execute, and optimize marketing campaigns that drive product awareness and lead generation
Strong experience in conducting market research and analyzing customer insights to inform marketing strategies
Strong writing and editing skills with the ability to create compelling and persuasive content
Proficiency in creating detailed customer personas to guide targeted marketing efforts and ensure messaging resonates with key audience segments
Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Microsoft Office, Google Workspace)
Experience in creating sales enablement materials such as product demos, training guides, and competitive analysis reports
Ability to define, track, and analyze key performance indicators (KPIs) to measure the success of marketing initiatives
Excellent presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels

What the job involves

As a Product Marketing Specialist, Civil 3D at Autodesk, you will be developing and executing marketing strategies that drive product awareness, adoption, and revenue growth for Autodesk’s Civil 3D product
You will be responsible for creating compelling product positioning and messaging, conducting market research, analyzing customer insights, developing sales enablement materials, analyzing key performance metrics to measure the success of marketing initiatives
You will collaborate with Product teams to influence product development and ensure market needs are met, and you will also work with the Sales team to develop training materials and support sales efforts with targeted campaigns and collateral
Define and communicate the unique value proposition of Civil 3D to target audiences through various marketing channels
Build marketing plans and execute marketing campaigns that drive product awareness and lead generation
Provide the sales team with the tools and information they need to effectively sell the product and create high-quality sales collateral
Develop high-quality marketing content develop and maintain strong product branding that resonates with target audiences
Conduct thorough market research to understand customer needs, market trends, and competitive dynamics and use these insights to inform product development and marketing strategies

Our take

Autodesk supplies software that enables teams to collaborate, design, simulate, and fabricate their ideas in 3D, serving a range of industries such as engineering, product design, and entertainment. Founded in 1982, the company first delivered the AutoCAD system, a commercial computer-aided design and drafting software application, that is still seeing updated releases to this day.

Over 100 million people use Autodesk software, across many different industries and applications – in some of which it remains nearly irreplaceable. The company has an impressive history of diversification, which it continues to this day. For example, the 2022 acquisition of Moxion, a cloud-based platform for digital dailies used by leading filmmakers, bolstered the company’s offerings for the media and entertainment industry.

The rise of AR and VR technologies is driving modern growth in the computer-aided design market, creating space for Autodesk to expand further. On top of this, a recent shift to the popular SaaS model puts the company in an opportunistic position to seek further success.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

4% employee growth in 12 months

Glassdoor (4.3)

Company

Company HQ

San Rafael, CA

Leadership

Andrew Anagnost

(CEO & President, not founder)

Has worked at the company since 1997, including as CMO and Senior Vice President of Business Strategy and Marketing. Became CEO in 2017.

Salary benchmarks

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