Director of B2B Marketing Strategy, Tubi
Mid-Market & Direct Response
$151.9-217k
+ Annual discretionary bonus & long-term incentive plan
2-3 days a week in office
Free TV and movie streaming service
Be an early applicant
Free TV and movie streaming service
501-1000 employees
Be an early applicant
$151.9-217k
+ Annual discretionary bonus & long-term incentive plan
2-3 days a week in office
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- Experience owning or influencing marketing budget allocation and investment strategy tied to revenue outcomes
- Proven ability to connect marketing strategy to pipeline, revenue, and efficiency metrics
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights and investment decisions
- Excellent cross-functional leadership and communication skills, with experience partnering closely with Sales and Revenue teams
- Understanding of Account Based Marketing and demand generation
- Ability to operate at both a strategic and executional level in a fast-paced environment
- 8+ years of experience in B2B demand generation or growth marketing
- Experience in advertising, media, ad tech, or related industries preferred
- Bachelor’s Degree
- Demonstrated track record of driving measurable pipeline and revenue impact
What the job involves
- Tubi is seeking a Director of Marketing to lead the strategic planning, investment, and execution of marketing initiatives that drive revenue growth for our Mid-Market and DR advertising business
- Reporting to the SVP of B2B Marketing, this role will oversee how marketing budget, programs, and resources are deployed to maximize pipeline, revenue, and efficiency across the Mid-Market/DR segment
- You will act as a key partner to Sales leadership, helping shape go-to-market strategy, prioritize investments, and ensure marketing is aligned to the highest-impact revenue opportunities
- As a leader within the B2B Marketing organization, you will own the end-to-end growth strategy—from budget allocation and channel mix to lifecycle programs and performance optimization—building a scalable, data-driven engine that supports both immediate demand and long-term business growth
- You will partner closely with Sales, RevOps, Ads Marketing, Ad Product Marketing, and Media to develop an integrated approach to market coverage, pipeline generation, and revenue acceleration
- Own the holistic marketing strategy and investment plan to support Mid-Market and DR revenue goals, including budget allocation across channels, programs, and lifecycle stages
- Serve as the primary marketing partner to Mid-Market/DR Sales leadership, aligning on priorities and go-to-market strategy
- Define where and how marketing resources are deployed to drive the highest ROI, continuously optimizing channel mix, campaign strategy, and spend efficiency
- Establish and evolve measurement frameworks that connect marketing investment to pipeline, revenue, and efficiency metrics
- Partner with RevOps to ensure strong infrastructure, data integrity, and reporting across systems (HubSpot, Salesforce)
- Identify gaps in market coverage, audience strategy, and program effectiveness, and develop plans to address them
- Build scalable processes, planning frameworks, and documentation to support long-term growth and cross-functional alignment
Our take
Tubi is a streaming service that was founded in 2014 on a mission to offer subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. And this approach has resonated with audiences, helping the service amass over 100M monthly active users.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21.2m
SERIES B
Total funding: $76.2m
Company benefits
- Competitive Compensation.
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one.
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it.
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family.
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level.
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services.
Company HQ
Financial District, San Francisco, CA
Leadership
Anjali Sud
(CEO)Prior to joining Tubi as CEO in 2023, Anjali was the CEO of Vimeo for 6 years.
Sameer Balgi
(CFO)Sameer previously spent 10 years at Amazon in various roles, including Senior Finance Manager of US Advertising and Finance Director of Amazon Advertising. He also spent nearly 6 years at Procter & Gamble in various Finance roles.
Mike Bidgoli
(CPO & CTO)Previously, Mike was the Head of Product, New Monetization Experiences at Meta. He also served as the VP of Product, Instacart App at Instacart and as a Senior Director of Product, Video at Facebook.
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