Senior Demand Generation Manager, Relay

• The ideal candidate will have experience in demand generation, including paid digital, content, events and account-based marketing strategies
• You will have strong communication skills and are a data-obsessed marketer
• You are someone who thrives in a fast-paced environment and can manage several complex projects across different teams and timelines
• You have 5+ years of experience in demand generation, preferably within a B2B SaaS context
• You have experience collaborating cross-functionally with other go-to-market teams such as Sales, Data, RevOps, and Product
• You have hands-on experience managing various online and offline marketing channels to engage leads
• You know how to test, analyze and optimize campaigns with the goal of improving lead quality and efficiency
• You’re proficient in working with data to derive insights that shape strategy and tactics
• You have experience with marketing technology stacks like Salesforce, Google Analytics, Adwords, Marketo/Hubspot, along with varied CMS, lead nurturing and landing page softwares
• You have a strong grasp of current digital marketing strategies with direct experience designing and executing multi-channel marketing campaigns
• You’re able to deploy experiments and plan for optimizations of active campaigns
• You have a “builder” mindset and enjoy building from scratch
• You have excellent written and oral communication skills
• You are able to join us in our Toronto office (2 days a week)

Desirable

• Sitting within our broader marketing organization, the Senior Demand Generation Manager is responsible for scaling our channel & segment marketing strategy, with a focus on driving demand and generating high-quality leads
• You will own the Demand Generation strategy for a critical segment of Relay’s plan: scaling acquisition and adoption for business owners doing $1M+ in annual revenue
• You’ll work closely with the marketing and sales teams to align efforts while using data to measure and improve performance of our campaigns
• Demand Generation is a relatively new function at Relay — this role represents an opportunity to own and scale lead-generation within specific segments from the ground up
• Enable your team to work cross-functionally to plan, launch and track lead acquisition campaigns through a variety of channels, including email, events, webinars, paid social, and paid search
• Build a deep understanding of the Relay product and connect your demand generation strategy to our product vision and ICP
• Own full-funnel strategy, channel mix, nurtures and CRO for our partner channel strategy for specific customer segments. Go deep on segment/market needs to deliver highly resonant programming to specific audiences
• Partner with the Sales and RevOps teams to hand off leads while continually optimizing lead quality to drive funnel efficiency and revenue growth
• Define MQL, SQL and key funnel targets and ensure your team is able to effectively drive performance through ownership of sales assisted channels
• Test and scale new B2B marketing channels such as account based marketing and direct mail
• Work closely with revops to track lead performance and build new systems/processes to optimize the funnel