Senior Demand Generation Manager, Relay
Online business banking and money management
Job no longer available
Online business banking and money management
201-500 employees
Job no longer available
201-500 employees
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- The ideal candidate will have experience in demand generation, including paid digital, content, events and account-based marketing strategies
- You will have strong communication skills and are a data-obsessed marketer
- You are someone who thrives in a fast-paced environment and can manage several complex projects across different teams and timelines
- You have 5+ years of experience in demand generation, preferably within a B2B SaaS context
- You have experience collaborating cross-functionally with other go-to-market teams such as Sales, Data, RevOps, and Product
- You have hands-on experience managing various online and offline marketing channels to engage leads
- You know how to test, analyze and optimize campaigns with the goal of improving lead quality and efficiency
- You’re proficient in working with data to derive insights that shape strategy and tactics
- You have experience with marketing technology stacks like Salesforce, Google Analytics, Adwords, Marketo/Hubspot, along with varied CMS, lead nurturing and landing page softwares
- You have a strong grasp of current digital marketing strategies with direct experience designing and executing multi-channel marketing campaigns
- You’re able to deploy experiments and plan for optimizations of active campaigns
- You have a “builder” mindset and enjoy building from scratch
- You have excellent written and oral communication skills
- You are able to join us in our Toronto office (2 days a week)
Desirable
- You have experience working with SMBs
- You've worked for a scaling fintech company or have demonstrated a strong interest in fintech
What the job involves
- Sitting within our broader marketing organization, the Senior Demand Generation Manager is responsible for scaling our channel & segment marketing strategy, with a focus on driving demand and generating high-quality leads
- You will own the Demand Generation strategy for a critical segment of Relay’s plan: scaling acquisition and adoption for business owners doing $1M+ in annual revenue
- You’ll work closely with the marketing and sales teams to align efforts while using data to measure and improve performance of our campaigns
- Demand Generation is a relatively new function at Relay — this role represents an opportunity to own and scale lead-generation within specific segments from the ground up
- Enable your team to work cross-functionally to plan, launch and track lead acquisition campaigns through a variety of channels, including email, events, webinars, paid social, and paid search
- Build a deep understanding of the Relay product and connect your demand generation strategy to our product vision and ICP
- Own full-funnel strategy, channel mix, nurtures and CRO for our partner channel strategy for specific customer segments. Go deep on segment/market needs to deliver highly resonant programming to specific audiences
- Partner with the Sales and RevOps teams to hand off leads while continually optimizing lead quality to drive funnel efficiency and revenue growth
- Define MQL, SQL and key funnel targets and ensure your team is able to effectively drive performance through ownership of sales assisted channels
- Test and scale new B2B marketing channels such as account based marketing and direct mail
- Work closely with revops to track lead performance and build new systems/processes to optimize the funnel
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2024
$32.2m
SERIES B
May 2021
$15m
SERIES A
Total funding: $51.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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