Senior Technical Program Manager, Babylist
Merchandising
Online universal baby registry
Job no longer available
Online universal baby registry
1001+ employees
Job no longer available
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You're an experienced Product Manager, with 5+ years of experience in an agile development environment
- You have experience building internal tools or operational technology — you understand that technology must interact with complex human processes, not just optimize for ideal-state inputs
- You are a builder: you've independently prototyped, shipped, or deployed solutions — whether professionally or personally — and you get excited about identifying a problem and finding a way to solve it yourself
- You have worked in highly cross-functional roles, managing the needs of various technical and non-technical stakeholders when executing projects
- You have experience with systems integration, data flow, APIs, and automation of manual processes, and you can discuss system architecture with technical counterparts
- You are able to work with ambiguity and define executable projects from initially unclear priorities — particularly in greenfield or under-invested areas
- You are highly analytical, leveraging data and process improvement techniques to objectively define priorities and action items
- You have excellent written and verbal communication skills, and can express ideas effectively to both technical and non-technical audiences
- You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in
What the job involves
- Babylist's merchandising business is one of the highest-leverage, most complex parts of the company — and it's never had a dedicated technology partner
- The Merchandising Operations team manages the product data, vendor relationships, and owned brands manufacturing workflows that power Babylist's shop, and they've been doing it largely on manual processes and Google Sheets that have hit their limits
- As a Senior Technical Product Manager for Merchandising Operations, you will be the first dedicated technical partner for this team — identifying, designing, and deploying the technology solutions that will help scale Babylist from a $750M to a $2B business over the next three years
- This role will report to the Director of Technical Product, and will play a central role in defining and executing an ambitious technology transformation for Babylist's merchandising and owned brands operations
- Drive the full product lifecycle for your roadmap — discovery, definition and validation, development, launch, and iteration — across the Merchandising and Owned Brands teams
- Lead the evaluation and build/buy decision for a Product Information Management (PIM) system to centralize product data, descriptions, images, and specs across channels
- Partner with the Owned Brands team to design and deploy technology solutions that replace manual, Google Sheets-based manufacturing and production workflows
- Identify greenfield opportunities by embedding with the Merchandising and Owned Brands teams, building trusted relationships with key stakeholders to deeply understand their processes and pain points
- Collaborate with Product and Engineering leadership to prioritize requests across many stakeholders, including Merchandising Operations, Owned Brands, and Data
- Define meaningful metrics for your space, work with data and engineering teams to surface them, and communicate their impact to the rest of the organization
- Build solutions that account for the realities of working with external vendors who cannot be mandated to standardize their processes — designing for the world as it is, not the world as you'd like it to be
- Use AI tools to accelerate discovery, prototyping, and delivery wherever possible
- Greenfield opportunity — be the first technical partner to a nearly billion-dollar business unit that has never had dedicated tech support; the scope is yours to define
- Builder's playground — this role is explicitly looking for someone who wants to build, not just manage; you'll have room to prototype, experiment, and ship
- AI opportunity — get hands-on experience applying AI tools to real operational problems at a company actively investing in this space
- Direct business impact — your work will directly enable Babylist's growth trajectory; the merchandising team's success is tied to yours
- Executive visibility — direct exposure to senior leadership and a high-visibility mandate
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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