Technical Product Marketing Manager, Svix
$150-170k
+ Equity
Mid and Senior level
New York
Webhooks-as-a-Service platform
Open for applications
Webhooks-as-a-Service platform
1-20 employees
B2BEnterpriseSaaSData IntegrationData Sharing
Open for applications
$150-170k
+ Equity
Mid and Senior level
New York
1-20 employees
B2BEnterpriseSaaSData IntegrationData Sharing
Company mission
To make webhooks easy and ubiquitous.
Role
Who you are
- PMM expert with high agency and technical aptitude
- You have experience with technical products and/or a technical background that empowers you to navigate a highly technical developer tool product
- You have deep domain expertise in product marketing, enabling the creation of innovative GTM strategies, and you operate with a high level of drive and self-motivation
- You thrive in ambiguity and create processes and repeatable motions. You learn from data but also can create from scratch
- You enjoy working directly with customers to develop insights and optimize our GTM motion through interviews, win-loss reports, etc
- Product positioning and messaging
- You have a deep understanding of the customer and the buying process, and you possess the ability to translate technical features and concepts into customer benefits and reasons to buy
- You craft compelling messaging that represents the Svix brand, sets the product apart and resonates with target audiences
- Effective project and brand management
- You plan and execute marketing campaigns that effectively represent the Svix brand and drive engagement in collaboration with other cross-functional teams, such as Sales, Growth, Engineering, etc
- Strong written and spoken communication skills
- You’re able to understand both our ideal customers and the technology, and you’re able to communicate complex concepts in simple terms to create impactful campaigns
- You “know developers”. You know what developers want to read and how to write it
- Comprehensive market research
- You’re able to gather market insights, customer feedback, and competitive intelligence to inform strategic decisions and address customer needs
What the job involves
- As a Technical Product Marketing Manager at Svix, you will develop and execute strategic marketing plans to give voice to the company strategy and drive the success of our products.
- You will partner with the GTM team and our CEO to build the GTM engine.
- You’ll be responsible for product positioning, content generation, messaging / comms, sales enablement, and increasing brand awareness and customer base.
- By understanding market trends, analyzing competitors, and developing compelling messaging and positioning for our products, our prospects and customers hear and respond to a single voice.
- You will deeply know, understand, and empathize with our customers, which gives you the unique perspective to help build customer moats
- In this role you’ll collaborate closely with our CEO, sales team, and engineering to effectively connect the product to the customers that need our solution.
- With an audience first approach, you will represent Svix’s voice to the market. Joining Svix now is getting the best of both worlds.
- It’s early enough to make a significant impact on the trajectory of the company, but we already have significant revenue and are used by some of the world’s best companies. This is a unique opportunity to help shape our content strategy and the developer-facing voice of Svix
- Drive awareness and top of funnel activity
- Craft content, collateral and copy for social media platforms, blogs and ads
- Create successful product launches
- Impact to be measured by customer acquisition, engagement on social media and the completion of launch materials (web pages, demos, videos, case studies)
- Own the voice of the company
- Increase awareness of Svix’s products among target customers by creating marketing campaigns and campaigns, crafting compelling messaging, owning case studies and utilizing various channels to reach the intended audience, such as social media and conferences
- Empower the sales team
- Create sales collateral, provide training, and craft messaging frameworks that resonate with potential buyers so that our sales team is able to link customer needs to tangible business impacts
- Help the sales team show up for every prospect or customer interaction with a hyper-clear message around “Why Us” to increase our win rate
- Be the customers’ champion
- Develop deep industry and competitive knowledge that drives both GTM processes and product development
- Talk to customers we win and ones we don’t on a regular basis to understand decision criteria and why they buy/don’t buy and help impact the product roadmap to address customer pain points
Application process
- Please include a few words on why you'd like to work at Svix
Our take
Webhooks - the inverse of standard APIs - enable servers to send data to clients based on specified triggers, and are vital for the functionality of modern apps. Sviz supplies Webhooks-as-a-Service for all scales of business, enabling them to transform their software products into critical, real-time data infrastructure.
As webhooks become increasingly popular and are regarded as more and more important, Svix is positioned well to serve what will undoubtedly be an increase in demand in the future. The company has good funding at its back as it continues to expand its teams across the business, as well as its market availability.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Feb 2023
$7.8m
EARLY VC
Nov 2021
$2.6m
SEED
Total funding: $10.4m
Company benefits
- Health insurance (including vision and dental)
- Long-term and short-term disability insurance
- 401(k) retirement account
- Paid sick time
- Paid time off
Company values
- Here to Serve: Svix exists to deliver value to our customers and the wider developer community. Our customers rely on us, so we have to be reliable. This means an expert team, robust product, and top notch support
- Time is of the Essence: We are driven by a sense of urgency, and aim to deliver results as fast as possible. We aim to help our customers now, not in six months. This means a bias for action and a 'just do it' attitude
- Simple is Genius: We strive for simplicity in everything we do, and recognize that less is more. We make our products simple to use and approachable, and our communication clear and concise
- Growing Excellence: We are always looking to learn, improve, and become better at what we do. We own our work, both the successes and the failures. We give each other direct and honest feedback, we seek feedback
- Be an Owner: We are all owners of the company, the product, and the tasks we take upon ourselves. We proactively improve things that can be improved, and address issues before they become too large
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Tom Hacohen
(Founder & CEO)Maintainer at EteSync and API Advisory Board Member at DevNetworks. Previously a Mentor at the Google Summer of Code as well as the co-founder of Rock and re:Player.
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