Website Optimization Manager, Algolia

• Proven experience in website optimization, content strategy, or digital marketing roles
• Strong understanding of SEO principles and best practices (keyword research, link building, on-page optimization, site structure, crawling issues, …)
• Experience in managing landing pages and developing effective conversion strategies
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Familiarity with content management systems (CMS) and website analytics tools (e.g., Google Analytics, Amplitude, …)
• Excellent written and verbal communication skills, with strong attention to detail
• Must be located in US Eastern or Central Time Zone

Desirable

• The Website Optimization Manager will be responsible for ensuring our global website is optimized to meet both user needs and business goals
• This role requires a creative and analytical thinker with a strategic mindset, capable of managing a wide variety of tasks including content creation, persona management, and website personalization and testing
• You will work cross-functionally with various teams to ensure consistency in voice, address content gaps, and drive performance across global websites
• Optimize conversion: Oversee conversion optimization across the site – landing pages, main site, blogs, etc, to deliver on quarterly traffic and conversion targets through streamlined user journeys, on-page improvements, improved personalization, and other strategies
• Lead testing and iteration: Ideate, develop and test ideas with A/B testing and personalization suite, and collaborate with Design and Marketing Operations teams to implement advanced testing
• Persona Management & Voice Consistency: Work with content and brand teams to maintain a consistent brand voice and messaging across the entire Algolia digital presence, ensuring alignment with key personas and target audiences
• SEO: Working with our SEO agency, you will develop and execute a comprehensive SEO strategy to drive traffic, engagement, and conversions. Work with internal and external content and SEO teams to ensure content is optimized to drive highly-qualified organic traffic to the site
• Landing Page Optimization: Enhance the performance of landing pages and ensure optimal content delivery (text, video, demos, images, links) for conversions (using A/B testing, landing page optimization, and UX design principles) to drive user engagement and on-site conversions
• Landing Page Content Production: Assist stakeholders to create engaging and dynamic landing page content that resonates with users and supports business goals
• Collaboration with Stakeholders: Work with product, marketing, design, partner and revenue teams to ensure website content is aligned with business objectives and addresses any content gaps
• Algolia has an immediate opening for an Website Optimization Manager reporting to the Director, Digital Marketing
• As a leader in the Search and Discovery industry, we aim to continuously optimize our web presence through strategic content management, site performance improvements, and collaboration with teams across the company