Growth Marketing Manager, Lyft

• 4+ years in growth marketing. You’ve launched, scaled and analyzed owned channel lifecycle marketing campaigns
• Previous experimentation experience and mindset, with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
• SQL and analytical experience is a must - We will be testing for this
• Experience using monetary incentives to drive business impact and influence behavior
• Experience working with CRM and marketing automation technologies
• Creative and empathetic thinker; you always think customer first
• You thrive in fast-paced environments and can adapt quickly to shifting priorities

• The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft
• The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces
• We are data-driven in everything we do
• We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment
• In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to introduce and optimize incentive and non-incentive messages and experiences
• Develop lifecycle marketing, always-on campaigns across email, push notification, SMS and in-app channels to increase frequency, reduce churn and improve retention
• Create and own an experimentation roadmap to execute a rigorous testing agenda, validate hypotheses and scale effective messaging interventions
• Define experiment setup (targeting, timing, channel strategy, duration, primary metrics)
• Write creative briefs and work with creative teams to design campaign assets
• Engage cross-functionally with Product, Engineering, Legal, Data Science and Creative to meet ambitious growth targets and to increase campaign performance through better tooling, automation and personalization
• Measure and report on the impact of projects, and collaborate to scale efficient levers

• Great medical, dental, and vision insurance options
• Mental health benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
• Family building benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Total funding: $4.9bn

Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.