Growth Marketing Manager, Lyft
Lifecycle
CA$96-120k
More information about location
3 days a week in office
Ride sharing company
Open for applications
Ride sharing company
1001+ employees
Open for applications
CA$96-120k
More information about location
3 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- 4+ years in growth marketing. You’ve launched, scaled and analyzed owned channel lifecycle marketing campaigns
- Previous experimentation experience and mindset, with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
- SQL and analytical experience is a must - We will be testing for this
- Experience using monetary incentives to drive business impact and influence behavior
- Experience working with CRM and marketing automation technologies
- Creative and empathetic thinker; you always think customer first
- You thrive in fast-paced environments and can adapt quickly to shifting priorities
What the job involves
- The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft
- The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces
- We are data-driven in everything we do
- We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment
- In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to introduce and optimize incentive and non-incentive messages and experiences
- Develop lifecycle marketing, always-on campaigns across email, push notification, SMS and in-app channels to increase frequency, reduce churn and improve retention
- Create and own an experimentation roadmap to execute a rigorous testing agenda, validate hypotheses and scale effective messaging interventions
- Define experiment setup (targeting, timing, channel strategy, duration, primary metrics)
- Write creative briefs and work with creative teams to design campaign assets
- Engage cross-functionally with Product, Engineering, Legal, Data Science and Creative to meet ambitious growth targets and to increase campaign performance through better tooling, automation and personalization
- Measure and report on the impact of projects, and collaborate to scale efficient levers
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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