Senior Lifecycle Marketing Manager, Prose
$130-140k
+10% discretionary bonus and equity
3 days a week in office (Brooklyn, NY)
Personalized hair care
Be an early applicant
Personalized hair care
201-500 employees
Be an early applicant
$130-140k
+10% discretionary bonus and equity
3 days a week in office (Brooklyn, NY)
201-500 employees
Company mission
To create haircare that’s one-in-a-million.
Role
Who you are
- You have 7+ years of experience in outbound communications strategy for emails and sms potentially in a subscription environment or beauty company, with brand or product marketing experience specifically in lifecycle marketing omnichannel communications and programs. Testing and experimentation skills for sharing results and pre-briefing strategic frameworks based on learnings and warnings
- Strong project management skills with the ability to lead team sprint planning, prioritize, pivot and analyze a wide range of initiatives in a fast-paced environment with great organizational and interpersonal skills and the ability to disseminate ideas and findings to varying groups/levels of stakeholders
- Email coding experience using HTML, CSS, JSON, ESPs (Iterable is a plus), template scripting as Liquid or Handlebars to unlock personalization, excellent communication skills, attention to detail, and a results-driven mentality are also required. If you are ready to take on a challenging and rewarding role that has a significant impact on the business, we encourage you to apply for this fun and exciting opportunity
What the job involves
- We are looking for a customer-first Senior Lifecycle Marketing Manager to lead the outbound communication strategy across the customer journey
- This role will own the project management and briefing strategy for email and sms outbound communications content, managing audiences communications editorial calendar and supporting acquisition, engagement, and upgrade initiatives
- You’ll develop and execute a global brand content strategy that includes evergreen, seasonal, and campaign-based messaging across multiple audiences
- In partnership with the other members of the Lifecycle Marketing team, Brand, Design, and Digital Product, you’ll drive acquisition, engagement and monetization through testing, content optimization, and performance tracking
- This role reports to the Director of Lifecycle and MarTech and requires expertise in lifecycle marketing, omnichannel campaigns, testing frameworks, email foundations, and quarterly/annual editorial communication planning
- Leading the lifecycle marketing content and communication strategy to optimize our cross-audiences batch and blast editorial program for emails and sms by partnering with brand marketing, creative performance, design, analytics, product, and engineering teams
- Contributing to optimizing lifecycle journey strategies within the CRM platform by sharing best practices and recommendations to enhance targeting and personalization, aligning with the broader communication goals. You'll also own the final QA of all communications for your projects
- Translating customer insights and research findings into strategic messaging that informs the capability roadmap for lifecycle marketing, spanning acquisition, retention, and monetization, through a data-driven communication strategy
- Liaising with teams and leadership about Lifecycle Marketing projects timelines, benefits and objectives. Bringing best practices for optimizing the Lifecycle program performance
Our take
Prose's products stem from the recognition that each individual's hair is unique, with various types and textures. Embracing this diversity, the company believes in the power of personalization to ensure everyone can access the hair care they truly need. To combat the one-size-fits-all approach of the hair care industry, Prose offers bespoke hair care solutions.
Amidst a booming trend of health and beauty personalization, Prose stands out among its competitors in the bespoke hair care arena. What sets the company apart is its unwavering commitment to the environment. Having achieved a significant milestone by becoming the first carbon-neutral custom beauty brand, attaining climate neutrality in 2021.
Prose's success has attracted substantial investments and interest, underscoring the industry's confidence in its products. With increased funds, the company aims to scale its operations and reach a broader customer base. As the demand for personalized beauty products continues to rise, the market is expected to expand, offering Prose ample opportunities for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Company benefits
- Company sponsored health care plan (medical, dental and vision plans)
- $125 monthly wellness allowance
- Free lunch in office, weekly and an abundance of office snacks
- A Competitive and flexbile PTO policy
- 401k + matching
- FSA and commuter benefits
Company HQ
Williamsburg, NY
Leadership
Arnaud Plas
(CEO & Co-Founder)Former VP of Digital and eCommerce Strategy at L'Oréal, where they previously also worked as Skincare Group Manager and as Styling and Mencare Group manager.
Nicolas Mussat
(CTO & Co-Founder)Previously CTO at Meilleurs Agents. Former R&D Engineer at Delos France.
Catherine Taurin
(R&D Advisor & Co-Founder)Former R&D and Purchasing Director at CTRC Jf Lazartigues. Previously R&D Manager, Dyes Products and Haircare Products at Ales Groupe.
Paul Michaux
(Product & Co-Founder)Worked as Special Projects Manager, Corporate Strategic Marketing for L'Oréal. Former Assistant Brand Manager, Marketing Development at Parfums Christian Dior.
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