Marketing Specialist, Firstup
EMEA
Workplace communication platform
Be an early applicant
Workplace communication platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To improve the employee experience at every moment that matters, large and small.
Role
Who you are
- This role is ideal for a marketer who enjoys variety, takes ownership, and wants exposure to multiple areas of B2B SaaS marketing while helping scale marketing efforts in a growing region
- 2–4 years of experience in B2B marketing (SaaS experience preferred)
- Experience or exposure to field marketing, ABM, digital marketing, or demand generation
- Strong organizational skills with the ability to manage multiple priorities
- Comfortable working cross-functionally with sales and marketing teams
- A proactive, adaptable mindset with a willingness to support a range of marketing initiatives
- Excellent written and verbal communication skills
- Experience working across EMEA markets is a plus
What the job involves
- The Marketing Specialist, EMEA is a high-impact role designed for someone who thrives in a dynamic, collaborative environment
- You’ll play a key role in executing field marketing and account-based marketing (ABM) programs, while also supporting digital marketing, webinars, campaigns, and other regional marketing initiatives across EMEA
- Support the planning and execution of EMEA field marketing programs, including events (virtual and in-person), campaigns, and regional initiatives
- Assist with ABM programs in partnership with sales, including account targeting, campaign execution, and follow-up activities
- Work closely with sales and SDR teams to ensure alignment on regional priorities and campaigns
- Support regional digital campaigns across email, paid, and organic channels
- Assist with campaign setup, execution, and performance tracking
- Help localize and adapt global campaigns for EMEA markets
- Manage logistics and execution for EMEA webinars and virtual events, including coordination with speakers, promotion, and follow-up
- Support webinar content development in collaboration with product marketing and field marketing
- Act as a key marketing partner for the EMEA region, supporting a wide range of initiatives as needed
- Coordinate with global marketing teams to ensure EMEA needs are supported and represented
- Manage timelines, assets, and stakeholders across multiple projects
- Track and report on campaign and program performance
- Help identify opportunities to improve engagement, pipeline impact, and regional effectiveness
Salary benchmarks
Our take
As hybrid and remote work models become commonplace, workplace communication struggles to keep pace. many companies now grapple with burnout and digital fatigue, compounded by the absence of regular face-to-face interaction, leaving HR teams and managers searching for effective engagement strategies.
Enter Firstup, a solution designed to tackle this challenge head-on. It offers a workplace communication platform that seamlessly integrates with a company's HR systems. By tapping into data from recruitment, performance management, talent acquisition, and other sources, first build detailed employee profiles. This enables companies to craft and deliver personalised engagement initiatives, ultimately enhancing productivity and retention rates.
With a track record of success, Firstup has recently surpassed the $100M mark in annual recurring revenue and clinched the prestigious 2023 HR Tech Award for Employee Experience. Already trusted by over 40% of the Fortune 100, including industry giants like Amazon, Holton, and Ford, Firstup is poised to continue growth. Its ability to adapt to the evolving needs of the modern workforce ensures it remains a key player in the realm of workplace communication and engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Health Coverage: Doing your best starts with feeling your best. We provide fully paid medical, dental, and vision for employees, plus 70% for dependents
- Flexible Time Off: You can’t mobilize if you don’t rest and recharge—so take as much paid time off as you need
- Fruity Umbrella Drink Bonus: When we say we want you to take time off, we mean it. To encourage you, we offer extra compensation when you take time off in full-week increments
- Retirement Plan: There’s life beyond work, and someday there will be a lot of it. We’ll help you save for that time
- Professional Development: We invest in our people and build their skills for the future of work—no matter where that future takes them
- Family Leave: We support making big changes, and nothing will change your life more than bringing a child into your family. That’s why we offer 12 weeks of fully paid family leave for all parents
- Volunteer PTO: We give you paid days off to give back because we want our workforce to be a force for good
- Commuter Benefits: Although much of our workforce is remote, when we do head into the office, we subsidize eco-friendly ways to get there
Company HQ
Financial District, San Francisco, CA
Leadership
Nicole Alvino
(Co-Founder, Chairwoman & CEO)Previously the founder and CEO of Dermalounge. They also worked at Enron Europe as an Analyst and Associate.
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