Director of Brand & Web Design, Webflow
$191-312k
$247,000 - $355,000 CAD, Salary dependent on location + Equity ownership
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$191-312k
$247,000 - $355,000 CAD, Salary dependent on location + Equity ownership
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- This role requires exceptional leadership, communication, and project management skills
- Proficiency in design tools, specifically Webflow and Figma, and a deep understanding of UX/UI principles and web and print best practices are essential
- 12+ years in the creative field with 4+ years of direct management experience
- Experience scaling creative teams and developing workflow processes for efficient production of creative deliverables
- Experience managing the end-to-end user experience through web and brand projects from conception to launch
- Proven experience developing and scaling global brands
- Experience working with Webflow, including the ability to manage a CMS and create dynamic, scalable web solutions
- Strong UI/UX design sills with a strong understanding of web accessibility standards
- Familiarity with with front end technologies such as HTML, CSS and JavaScript
- Strong communication skills, with the ability to articulate complex design and build decisions
- Knowledge of Webflow’s capabilities and features
- You’ll thrive as a Director of Brand + Web Design if you:
- Care deeply about unlocking the potential of your team through mentorship, guidance and advocacy
- Bring a level of clarity and alignment through organization, communication, prioritization and collaboration
- Enjoy bringing a brand to life across all marketing channels — even occasionally jumping into hands on work when needed
- Building cross-functional partnerships to achieve company goals and increase brand awareness
- Have experience establishing and managing a design system of reusable components and templates, ensuring consistency across projects and speeding up the design process
What the job involves
- Are you a creative, strategic, and skilled leader?
- If so, we are seeking a Director of Brand + Web Design to manage and lead a team of designers responsible for elevating our brand and maintaining high standards of design excellence, scalability and usability across our web platform
- This role extends from the creation, implementation and maintenance of our Webflow websites through to the campaigns, events and promotional assets that bring our brand to the world
- Strategic thinking, the ability to set and maintain design standards, and make data-informed decisions will be key to your success
- This is a highly strategic role that will require cross-functional partnership with marketing partners (PMM, Brand, Content, Social, Community, Growth), product design, engineering, and occasionally the executive leadership team
- Champion and challenge your team to ensure creative excellence, collaboration and proactive communication in the pursuit of building a global brand
- Set and communicate the design vision for projects, aligning with broader business goals by partnering on creative brief development and engaging with weekly capacity planning
- Collaborate closely with cross functional teams, articulating design decisions, timelines, strategy and ensuring designs align with business goals
- Conduct regular design reviews, providing constructive feedback and ensuring consistency and creative excellence across all projects
- Lead and execute award-winning creative across campaigns and events
- Oversee the creative and technical direction of web projects, ensuring the design team leverages the full potential of Webflow while maintaining high standards of design, UI/UX, scalability and usability
- Lead the integration of design strategy with performance considerations, ensuring Webflow sites are optimized for SEO and fast load times
- Develop CMS strategies that streamline workflows and enhance site functionality including template creation for content that needs frequent updates or is managed by non-design stakeholders
- Establish efficient design workflows, ensuring that Webflow’s collaborative features are maximized for rapid iteration and feedback
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
- Reporting to the Senior Director, Creative
Application process
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws
- We may obtain one or more background screening reports about you, solely for employment purposes
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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