Director of Brand & Web Design, Webflow
$191-312k
$247,000 - $355,000 CAD, Salary dependent on location + Equity ownership
More information about location
Webflow is the way to design, build, and launch powerful websites visually — without coding
Job no longer available
Webflow is the way to design, build, and launch powerful websites visually — without coding
501-1000 employees
Job no longer available
$191-312k
$247,000 - $355,000 CAD, Salary dependent on location + Equity ownership
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- This role requires exceptional leadership, communication, and project management skills
- Proficiency in design tools, specifically Webflow and Figma, and a deep understanding of UX/UI principles and web and print best practices are essential
- 12+ years in the creative field with 4+ years of direct management experience
- Experience scaling creative teams and developing workflow processes for efficient production of creative deliverables
- Experience managing the end-to-end user experience through web and brand projects from conception to launch
- Proven experience developing and scaling global brands
- Experience working with Webflow, including the ability to manage a CMS and create dynamic, scalable web solutions
- Strong UI/UX design sills with a strong understanding of web accessibility standards
- Familiarity with with front end technologies such as HTML, CSS and JavaScript
- Strong communication skills, with the ability to articulate complex design and build decisions
- Knowledge of Webflow’s capabilities and features
- You’ll thrive as a Director of Brand + Web Design if you:
- Care deeply about unlocking the potential of your team through mentorship, guidance and advocacy
- Bring a level of clarity and alignment through organization, communication, prioritization and collaboration
- Enjoy bringing a brand to life across all marketing channels — even occasionally jumping into hands on work when needed
- Building cross-functional partnerships to achieve company goals and increase brand awareness
- Have experience establishing and managing a design system of reusable components and templates, ensuring consistency across projects and speeding up the design process
What the job involves
- Are you a creative, strategic, and skilled leader?
- If so, we are seeking a Director of Brand + Web Design to manage and lead a team of designers responsible for elevating our brand and maintaining high standards of design excellence, scalability and usability across our web platform
- This role extends from the creation, implementation and maintenance of our Webflow websites through to the campaigns, events and promotional assets that bring our brand to the world
- Strategic thinking, the ability to set and maintain design standards, and make data-informed decisions will be key to your success
- This is a highly strategic role that will require cross-functional partnership with marketing partners (PMM, Brand, Content, Social, Community, Growth), product design, engineering, and occasionally the executive leadership team
- Champion and challenge your team to ensure creative excellence, collaboration and proactive communication in the pursuit of building a global brand
- Set and communicate the design vision for projects, aligning with broader business goals by partnering on creative brief development and engaging with weekly capacity planning
- Collaborate closely with cross functional teams, articulating design decisions, timelines, strategy and ensuring designs align with business goals
- Conduct regular design reviews, providing constructive feedback and ensuring consistency and creative excellence across all projects
- Lead and execute award-winning creative across campaigns and events
- Oversee the creative and technical direction of web projects, ensuring the design team leverages the full potential of Webflow while maintaining high standards of design, UI/UX, scalability and usability
- Lead the integration of design strategy with performance considerations, ensuring Webflow sites are optimized for SEO and fast load times
- Develop CMS strategies that streamline workflows and enhance site functionality including template creation for content that needs frequent updates or is managed by non-design stakeholders
- Establish efficient design workflows, ensuring that Webflow’s collaborative features are maximized for rapid iteration and feedback
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
- Reporting to the Senior Director, Creative
Application process
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws
- We may obtain one or more background screening reports about you, solely for employment purposes
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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