Performance Marketing Manager, Upway
Europe
Stock option grant available
Reconditioned e-bike marketplace
Be an early applicant
Reconditioned e-bike marketplace
101-200 employees
Be an early applicant
Stock option grant available
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- This role is ideal for an analytical, data-driven professional who thrives in a fast-paced, B2C e-commerce environment
- 3-6 years of experience in Marketing analytics or related fields such as business consulting
- Stellar analytical skills and the ability to make data-driven decisions
- An entrepreneurial, results-oriented mindset with a strong sense of ownership
- Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads)
- Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager)
- Good communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech)
- SQL proficiency is a plus
What the job involves
- As Performance Marketing Manager at Upway, you will play a critical role in driving customer acquisition and revenue growth
- You will manage our Performance Marketing channels end-to-end, from strategy to execution; and will be responsible to allocate our budget efficiently
- Strategy: Build a comprehensive Performance Marketing strategy (SEA, paid Social Media, Affiliates, etc.) aiming at driving traffic and generating revenues for our European business
- Execution: Launch and continuously optimize campaigns (bids, keywords, creatives, landing pages, etc.) to increase their overall profitability
- Tracking: Closely monitor campaigns performance by implementing best practices in terms of attribution and by building dashboards
- Budget Management: Allocate our Performance Marketing budget (millions of Euros per year!) efficiently across platforms and campaigns
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Articles
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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