Marketing Executive, The Drum
Office located in Shoreditch, London
Global publisher for the marketing and media industries
Job no longer available
Global publisher for the marketing and media industries
201-500 employees
Job no longer available
Office located in Shoreditch, London
201-500 employees
Company mission
To help our 1 million plus readers prepare for what's next.
Role
Who you are
- A methodical, commercially minded, action orientated approach
- Ability to work in a matrix type environment
- A minimum of 2 years of experience in marketing a product or service, ideally from a relevant sector (Publishing/Media/Marketing)
- Understanding of the B2B sector and awards
- Excellent written and verbal communication skills for creating compelling marketing content and presentations
- Tech literate and a fast learner / previous experience with marketing tools including Salesforce, Pardot, Canva and Foleon
- Proven ability to create an event concept from start to finish
- Understanding of what makes a good customer journey, pre, during and post event
- Able to work effectively on multiple projects simultaneously
- Strong problem solving and interpersonal skills
- Ability to be creative and think outside the box
- Analytical and numerate
- Self-disciplined and self-motivated
- Calm under pressure
What the job involves
- We are looking to recruit to a Marketing Executive position in our events team
- Reporting to the Marketing Manager, this role will work closely with colleagues in marketing, event production, content, data, award advisors, and digital publishing to deliver well-executed marketing activation plans and campaigns in accordance with business goals and revenue targets
- Work alongside the Marketing Manager to develop an activation plan as per the overall strategy for targeting the top tier award targets, in line with our business priorities
- Work with the Data Team to ensure we are communicating to the right target audience across each campaign – building awareness, interest, desire, and action
- Provide ongoing updates and maintain reports on the performance of each campaign to key stakeholders
- Keep close track on entries into award categories and work with key stakeholders, to ensure quality entries into each of the awards
- Ensure the correct audience (and volumes) are in attendance at events/conferences
- Create, execute and review email and social communication plans
- Work closely with the Social Media Manager to ensure key messages from the activation plan are shared across key channels
- Ensure all sales material is in place, with at least a 7-month lead-in time
- Work closely with the Marketing Manager to monitor entries into categories and work with the award advisors to focus on key areas where entries are required
- Work with Head of Events content to promote judges and sponsors across key channels
- Create landing pages for registrations to events, forms and Salesforce campaigns
- Attend awards and events
- Prioritize data collection to both improve customer experience and drive product innovation for all products
- Work with other product leaders to ensure cross promotion is effective
Salary benchmarks
Our take
The Drum was founded in 1985 under the parent company Carnyx Limited and transformed what was once an independent publishing business into a leading British digital media and marketing platform.
Whilst Carnyx, named after an ancient Celtic woodwind instrument, focused on covering the creative industries, The Drum goes a step further in connecting marketing agencies and clients through its articles and consultancy services. The digitisation of The Drum has led to its opening offices in New York and Singapore, a sign of its international appeal.
Digitisation can have its teething problems for legacy creative companies like Carnyx, but it embraced the rapid changes by widening its services and client base. Through the noughties and 2010s, The Drum has gained big-name digital sponsors such as Facebook and the Financial Times.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Hybrid & Remote Working
- Company Bonus Scheme
- Staff Social Events
- Charity Volunteering Days
- Early Finish on Fridays
- Learning & Development Fund
- Employee Referral Bonus
- Mentoring Program
Company HQ
London, UK
Leadership
Diane Young
(Co-Founder & CEO)Currently Managing Director of Carnyx Group Limited. Previously Contracts and Planning Manager at Greater Glasgow Community & Mental Health NHS Trust.
Share this job
View 1 more job at The Drum