Senior Director of Brand, Airalo
$117.5-158.5k
eSIMs for international travel
Be an early applicant
eSIMs for international travel
201-500 employees
Be an early applicant
$117.5-158.5k
201-500 employees
Company mission
Airalo’s mission is to provide global data connectivity for all travelers.
Role
Who you are
- 10+ years of brand/marketing experience in product-led, hyper-growth, fast-paced B2C, B2B, and/or B2B2C environments, including 7+ years leading and scaling brand or marketing teams
- Proven track record building and scaling brand functions and teams across regions/time zones in a highly competitive category
- Strong track record partnering with senior leadership (CMO/C-suite level) and influencing cross-functional strategy across brand, growth, product, and operations
- Excellent communication and executive presence, including group presentation and public speaking
- High-quality judgment, end-to-end thinking, and strong analytical rigor
- Strong ownership and entrepreneurial drive; comfortable with ambiguity and complexity
What the job involves
- Contract: Full-time, permanent
- Airalo is looking for a Senior Director, Brand to own our global brand strategy and lead the team that brings it to life across every market and every product line — B2C, B2B, and B2B2C. Reporting to our Chief Marketing Officer, you'll sit on the marketing leadership team, own the brand P&L conversation, and lead a multi-disciplinary team spanning brand management, creative, and brand systems
- This is a senior leadership role: you're not just executing brand strategy, you're setting it, building the team and structure to scale it, and developing the next generation of brand leaders underneath you
- Brand Strategy & Vision
- Own Airalo's global brand strategy and roadmap, grounded in a deep understanding of users, market trends, competitive landscape, and category data
- Set brand direction, product launch strategy, and go-to-market plans across all active regions (APAC, Arabia & Africa, Europe, North & South America)
- Represent brand at the marketing leadership table — advising the CMO and cross-functional leaders (Product, Growth, Partnerships) on brand implications of major decisions
- Team Leadership & Development
- Lead and grow a team of Brand Managers, Creative leads, and Brand Systems specialists across regions and time zones
- Recruit, coach, and develop your team's managers, building bench strength and a clear path for their own progression into leadership
- Own team structure and resourcing decisions as the function scales
- Brand Performance & Governance
- Monitor and analyze brand and category performance, market penetration, and new user acquisition, including competitive benchmarking against forecast
- Own brand tone of voice, guidelines, and governance across every channel and market, ensuring consistency at global scale
- Report brand health and performance to senior leadership, translating data into clear action plans
- Brand Experience & Execution
- Direct internal teams and creative agencies to build fit-for-purpose toolkits (copy, digital, social, eCommerce, in-store/activation) and guide local delivery teams on execution
- Own content marketing strategy — driving traffic, engagement, lead generation, retention, and brand awareness across email, social, blog, and other owned channels
- Champion big ideas at key user touchpoints, including promotions and campaigns
Our take
Airalo is an online store for purchasing eSIMs for over 200 different countries and regions, to enable people to stay connected wherever they are in the world. Users need only download the Airalo app to gain access to packages for any of its listed destinations, installing and activating the eSIM on their mobile device for instant access to phone service without hefty roaming fees.
Around since 2019, Airalo has already been used by over 5 million people worldwide. Its hefty injection of funding from 2023 is accelerating the company's growth and enhancing its global team. Funds will also support the launch of "Airalo Partners", a connectivity solution for businesses and organisations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2025
$220m
LATE VC
Jul 2023
$60m
SERIES B
Total funding: $291.3m
Company benefits
- Stock Options
- Tools & Technology - we supply what you need to work your best and stay connected
- Remote-work Stipend
- Work From Anywhere
- Yearly Wellness Credit
- Healthcare Benefits
- Airmoney - enjoy an annual Airmoney budget for you and your family to use eSIMs worldwide
- Flexible Time Off
- Training & Development Budget (USD $500 annual)
- Airalo Academy - for 4 nights and 5 days, team members unite in a host country, all expenses covered
Company HQ
Lewes Historic District, Lewes, DE
Leadership
Ahmet Bahadir Ozdemir
(Co-Founder)Founder of Sim4crew. Was an Entrepreneur In Residence at Antler, and previously founded Wossco and Genmarine International Shipchandlers.
Abraham Burak
(Co-Founder)Law graduate of the University of Ottawa. Previously served as a legal and business consultant.
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