B2B Product & Solutions Marketing Manager, Axway
API management platform & IT infrastructure solutions
Be an early applicant
API management platform & IT infrastructure solutions
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help businesses make good decisions about their digital strategy.
Role
Who you are
- Bachelor’s degree in business, marketing, IT, or a related field (master's preferred)
- 5+ years of experience in product marketing or a similar role, ideally within the B2B technology sector
- Strong knowledge of B2B markets, industry trends, and the IT ecosystem, with a proven ability to stay updated on competitive landscapes and emerging technologies
What the job involves
- We are looking for our new Product and Solutions Marketing Manager - B2B to join Axway’s family
- In this role, you will lead and shape product marketing across EMEA, North America, LATAM, and APAC, supporting influential B2B customers worldwide
- You’ll drive the strategic positioning of our products for maximum market impact, working closely with global product, marketing, and sales teams to ensure our solutions meet and exceed evolving market demands
- Gathering insights to evaluate market trends, identifying customer needs and pain points, analyzing product capabilities and competitive differentiation to define a clear value proposition
- Strengthen communication of the product value by aligning it with the market and enhancing the messaging to convey our unique value
- Lead GTM planning and execution, aligning with cross-functional teams to drive product launches and ensure cohesive product storytelling across regions
- Conduct and leverage market and competitive research to inform strategic product marketing decisions
- Define and continuously refine customer personas and buyer journeys to ensure product messaging resonates with target audiences, aligning product offerings with customer needs
- Collaborating cross-functionally with various departments to reinforce product messaging and improve alignment with market needs
- Provide sales and customer-facing teams with tailored insights and competitive positioning to engage specific customer personas
- Support the Marketing and Sales team’s efforts in customer acquisition, cross-selling, upselling, and retention with data-driven resources
- Develop thought leadership materials, including whitepapers, case studies, and digital content, to strengthen Axway’s position as a leader in B2B technology
Our take
As the digital migration of enterprises accelerates, companies must be increasingly cautious about the safety and security of their data. As part of the transference of data, sensitive information must often pass across multiple old and new technologies, putting it at risk. Axway provides tools that integrate and move data securely.
Ahead of the digitisation curve, Axway’s 20 years of experience in the API management sector has helped it develop several key products. Its Amplify Platform helps companies reduce the complexity of APIs and encourages their adoption. While its Axway B2B Integration platform enables crucial EDI and API integration flows for multinational corporations - which are most at risk of lost, leaked or stolen data.
Through its secure, flexible and compliant tools, Axway helps large companies process tens of billions of dollars annually. Its consistency and ability to keep pace with tech developments is what has enabled Axway to maintain a strong post-IPO position within its sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Personal development plan and training plan
- Private medical insurance with dental included
- Flexible working hours when needed and remote work policy (60% remote work)
- Friendly working environment with experienced professionals
- Potential for growth in an international company
- Extra paid vacation days – 25 days/year
- Open games area – table tennis, sports and more!
- Benefits such as gym access, Bookster, Safari, Amazon – E-library, Udemy platform
- Team-buildings, Fun Day, Christmas Party etc.
Company values
- Teamwork
- Progress
- Trust
- A taste for innovations
- Excellence
Company HQ
Kierland, Phoenix, AZ
Articles
Leadership
Patrick Donovan
(Group CEO)Previously CFO at Axway, VP of Finance at iCrossing and Director of Finance at Quality Care Solutions and Optika. Was also a General Accounting Manager at Western Pacific Airlines.
Roland Royer
(Company CEO)Previously the Chief Customer Officer at the company. Before that, they were a Product Manager at sneda and Presales Consultant at COFET.
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