Marketing Campaigns Manager, instagrid
Portable renewable power solutions
Job no longer available
Portable renewable power solutions
201-500 employees
Job no longer available
201-500 employees
Company mission
To provide clean mobile power for the off-grid economy to power their work in a sustainable way.
Role
Who you are
- You have 5+ years of marketing experience in a similar role in fast growing companies selling directly to b2b customers in relevant industries
- You bring expertise in the energy/power sector or in one of our verticals (e.g. construction, film&media or events) as well as knowledge in climate and sustainability topics
- You bring a variety of operative skills and are happy to use them when needed
- You have a strong result-oriented mindset with a hands-on mentality
- You have excellent skills in written and spoken English
What the job involves
- Developing sales supporting go-to market materials and sales tools like sales decks, brochures, customer testimonials and applications
- Working crossfunctionally with the sales department to plan and implement marketing strategies and initiatives targeting customers across key verticals
- Planning and scheduling digital and physical campaigns, such as account-specific campaigns, industry media and trade fair campaigns or customer collaborations
- Compiling, monitoring and analyzing campaign performance and effectiveness together with the sales department to improve the impact of marketing efforts
- Gathering market insight and data across verticals and segments to advise marketing strategies
- Taking responsibility for the content marketing activation and optimization of b2b activities
Our take
Combustion engines and generators are still the most common way of sourcing off-grid electricity, for example on construction sites or at events. They are, however, highly polluting - and logistically difficult to manage. Instragrid is hoping to change that, with its award-winning portable 230V batteries.
The idea is to provide an energy supply that is more portable than generators for the purposes of independent and mobile users, but also one that is free of noise and direct emissions. It’s not a new idea, though. Big-name electrical manufacturers like Bosch and Hyundai have had similar products on the market for a long time - and Instragrid does not, currently, seem able to compete on cost.
The key differentiation is that Instragrid offer the option of charging your battery with renewable power. This may prove the crucial edge in the competition. Certainly it will have helped Instragrid secure the substantial funding its won over recent years, thanks to the booming interest in sustainable tech. Most crucially for Instragrid, there’s increasing pressure to switch to renewables across all industries, especially in Europe and the US - and these markets are where Instragrid is planning to take its next steps.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2024
$95m
SERIES C
Feb 2022
$33.5m
SERIES B
Total funding: $139.5m
Company HQ
Ludwigsburg, Ludwigsburg, Germany
Leadership
Andreas Sedlmayr
(Co-Founder & Co-CEO)Previously a Senior Manager at Bosch with a PhD in Material Sciences from the Karlsruhe Institute of Technology.
Sebastian Berning
(Co-Founder & Co-CEO)Received a Diploma in Physics from the Darmstadt University of Technology, before moving on to work as the Engineering Manager for Energy Storage Solutions, and then the Senior Manager for Power Tools, at Bosch.
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