Director of Brand Marketing, CreatorIQ
$129-160k
Influencer marketing platform
Job no longer available
Influencer marketing platform
201-500 employees
Job no longer available
$129-160k
201-500 employees
Company mission
CreatorIQ's mission is to create software powerful enough for the world's largest company, yet nimble enough for the most innovative.
Role
Who you are
- 7+ years of experience in brand marketing or community management, preferably in influencer marketing, B2B marketing SaaS, or related field
- Proven track record of developing and executing successful brand awareness programs
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders
- Experience managing a team and working with cross-functional teams
- Ability to think strategically and analytically, with a data-driven approach to decision-making
- Passion for creator-led marketing and a strong understanding of the industry
What the job involves
- Develop and operationalize ongoing efforts to increase market and brand awareness across core ICPs – drive all relevant programming, including but not limited to: content, press, events, speaking opportunities, awards
- Operationalize customer marketing efforts, expanding our customer story library, relationships and network; drive client inclusion in press coverage, earned speaking events, award submissions, reviews and more
- Build and nurture a growing community of decision makers in creator-led marketing, establishing relationships with up-and-coming influencer marketing leaders
- Collaborate with the marketing team to develop and execute integrated marketing campaigns, ensuring that awareness is a consistent overlay / precursor across all campaigns and themes
- Work with SVP, Corporate Marketing to inform, develop, refine and amplify CIQ’s point of view on the market, the narrative, vision, strategic differentiators and value propositions to our key stakeholder
- Own and manage the budget and resources needed, own reporting on effectiveness of all awareness activities, work to build out internal (and external) team and function area overtime (customer marketing, community, social, PR)
Our take
CreatorIQ produces software for managing and optimizing creator-driven campaigns at scale. It also integrates global payments and brings paid and organic media performances together to help businesses analyze marketing spending.
Powering global influencer marketing for brands like Disney, Salesforce, Airbnb, and Unilever, companies use the platform to discover and manage influences. They can choose from over 17 million global influencer profiles on the platform of varying fame. It is well placed to see continued growth as the global influencer marketing platform market is expected to reach over $90 billion by 2030. However, given the social media landscape is ever-changing, the company needs to stay ahead of the curve in order to keep reaching audiences and gather powerful insights for customers.
The company is further accelerating its leadership position with a focus on eCommerce and measurement. Its software solution takes a modern and scalable approach to influencer marketing, leveraging data science and intellectual property to allow global teams to collaborate on a single system and streamline every aspect of their workflow.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2021
$40m
SERIES D
Jul 2020
$24m
SERIES C
Total funding: $79.5m
Company benefits
- Competitive Stock Options
- 401k plan
- Medical, Dental, & Vision Benefits
- Flexible paid time off
- Dog-friendly office
- Work from home opportunities
- Wellness Stipend
- Team lunches
- Team events & happy hours
Company HQ
Washington Culver, Culver City, CA
Leadership
Igor Vaks
(CEO & Founder)Spent 7 years as Head of Technology at ScanData, before working at DataFlow Systems and Cendant as a Senior Director. Worked as CTO and CIO of Experian for almost 5 years, and left his SavvyMoney CTO position in May 2013 to found CreatorIQ in January 2014.
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