Content Strategist, Showpad
2 days a week in office
Sales enablement platform for sales content, training and coaching
Open for applications
Sales enablement platform for sales content, training and coaching
201-500 employees
Open for applications
2 days a week in office
201-500 employees
Company mission
Showpad's mission is to empower sales and marketing to sell the way buyers want to buy.
Role
Who you are
- 2-4years working in content marketing, communications, or business journalism
- Proficiency in copy, CMS, and project management software — including Google Suite, WordPress, Asana, and Dropbox — with a strong ability to learn and adapt to new technologies
- Proficiency in basic content principles (grammar, spelling, punctuation, headlines, CTAs, scannability, clarity) and the ability to develop and maintain a consistent brand voice
- Proven experience in copywriting, content creation, and copy editing for a variety of target audiences
- Ability to think creatively and develop innovative content solutions that align with business objectives
- Exceptional attention to detail and ability to consistently deliver high-quality writing work
- Good written communication and verbal presentation skills, with the ability to effectively articulate copy concepts and ideas to both internal and external stakeholders
- Flexibility and adaptability to work in a global, fast-paced environment
- Experience working in a content function in a corporate environment or enterprise software company is a plus
- Experience working in a content function in an mult-account agency environment is a plus
- Experience working in a content function for manufacturing and healthcare company or client is a plus
- Experience with web traffic metrics is a plus
- Experience working with freelance writers a plus
- Familiarity with SEO principles and social media metrics is beneficial
What the job involves
- As a Content Strategist at Showpad, you will report into the brand marketing team’s Senior Creative Director
- You will join Showpad’s brand team — the company’s story engine — and be responsible for ideating, writing, and editing content alongside a global team of designers, web developers, freelance writers, and cross-functional collaborators to support the marketing team’s goals of increasing customer engagement, raising brand awareness, and building pipeline with prospects
- Talented, driven, and curious, you will contribute engaging content at every stage of development — from brainstorming concepts, crafting outlines, presenting ideas, writing and editing drafts, implementing feedback, all the way to launch
- From short-form social and email copy to long-form articles and customer success stories, your writing work will educate, engage, and nurture prospects and customers while positioning Showpad as a leader in sales enablement software throughout the entire marketing funnel
- Conceptualizing and executing polished, compelling, user-centric content work across digital and physical mediums, including:
- Customer success stories / case studies
- Executive / employee contributor articles
- Product release campaign elements
- Sales enablement content for Showpad’s global revenue team
- Organic social posts and calendars
- Email newsletters and nurture campaigns
- Webinar materials and promotional content
- Guides, ebooks, and similar long-form assets
- Managing and prioritizing multiple content projects simultaneously, ensuring that all projects are delivered on time and within budget
- Maintaining a consistent brand voice across all materials, ensuring that Showpad’s brand message is effectively communicated to each target audience
- Collaborating with cross-functional teams — including product marketing, sales enablement, sales, and people operations — to understand project requirements and developing content solutions that align with the company’s brand guidelines and the department’s objectives
- Maintaining a thorough understanding of Showpad’s ICP to craft copy that resonates and drives engagement with our customers and prospects
- Assist with project-managing freelance writers, including deadlines, contracts, critiques, and payments, where required
- Proactively bringing ideas and intel to the entire brand team to share ideas and inform the editorial calendar and content strategy
Our take
Sales teams have always used tech solutions to help improve how they source leads, develop relationships and close deals.
Showpad believes they're part of the fourth pillar of the technology marketing stack: storage (the cloud services where you keep all your data), CRM, marketing automation and sales enablement. The first three help manage a salesperson's activities, while sales enablement helps them to be more effective.
Their technology allows employees to share sales collateral with each other. The material and its link to successful sales becomes part of how Showpad “learns” what works and what doesn’t, enabling them to suggest materials for a specific sales effort.
Showpad has ties to companies in over 50 countries, and in 2023 released its Enablement Operating System product for its preexisting customers. This first of its kind analytics and insights dashboard exemplifies how at more than a decade old, Showpad is still at the forefront of the marketing software sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2019
$70m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $155.5m
Company benefits
- Work from home opportunities
- Health insurance
- 26 days holiday (excl. bank holidays) 🇬🇧
Company HQ
Ghent, Flanders
Leadership
Pieterjan Bouten
(Executive Chairman)Prior to Showpad, was head of Business Development for Netlog (online community, then acquired by Meetic). Left Showpad CEO position in early 2022.
Peter Minne
(Co-founder)8 years of experience a developer, including projects for MTV Europe and Hewlett Packard
Louis Jonckheere
(Co-Founder & Executive Board Member)Partnerships Manager at Netlog, where they met Pieterjan.
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