Growth Manager, Kovalee
Mobile app publisher
Open for applications
Mobile app publisher
21-100 employees
Open for applications
21-100 employees
Company mission
To use science to turn any app into a worldwide champion.
Role
Who you are
- Degree in Business, Marketing, Data Analytics, or a related field, from a top school
- 2-3+ years of experience, ideally in performance marketing, growth marketing, or user acquisition
- Preferred background in apps, gaming, ad tech, digital marketing, e-commerce, consulting, M&A, or VC
- Data-driven and results-oriented mindset
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
What the job involves
- As a Growth Manager at Kovalee, you will own user acquisition activities across a portfolio of mobile apps, managing UA campaigns and ASO strategies to drive growth
- You will work closely with the creative team to develop and test high-performing ad creatives, leveraging your expertise to turn great mobile products into global hits
- Manage and optimize paid UA campaigns across platforms like Meta, TikTok, Apple Search Ads, Google Ads and more
- Analyze performance metrics, run A/B tests, and make data-backed optimizations
- Develop and execute ASO strategies to increase the number of organic installs
- Come up with impactful marketing message in collaboration with the creative team
- Collaborate with designers and motion artists to test and refine high-converting ad creatives
- Experiment with new marketing channels, bid strategies, and campaign structures to unlock growth
- Work cross-functionally with product, data, and monetization teams to ensure a seamless user experience
- Own campaign budgets and optimize spending to achieve efficient, scalable growth
Our take
As mobile usage has exploded over the past decade, it's no surprise that the mobile app market is witnessing a great deal of growth. Due to the continuing advances in technology, the demand and popularity of apps are ever-growing, with increased competition for app creators to stand out and attract new users becoming tougher.
Helping these creators stand out from the crowd is Kovalee, a Paris-based mobile app publishing company providing the tools and know-how to scale, optimise and monetise apps, leaving the creators to focus on the content they're making. Since its launch in 2020, Kovalee has secured over 20 contracts and partners across the globe and has witnessed a number of its clients grow from small startups to multimillion-dollar companies in less than a year.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Mar 2023
$9.2m
SERIES A
Dec 2021
$1.9m
SEED
Total funding: $11m
Company HQ
Saint-Merri, Paris, France
Leadership
Vincent Hart de Keating
(Co-Founder & CEO)Serial entrepreneur having co-founded Digitalent.io and Homa Games. Previously worked as the Head of Performance Marketing at HitFox and as a VP in Strategic Development at BidMotion.
Damien Soulard
(Co-Founder & CTO)Experienced Software Developer having worked both back and frontend for multiple companies. Also ran their own Youtube account in which they did walking tours in Paris and other popular cities around the world.
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