Growth Manager, Kovalee

• Degree in Business, Marketing, Data Analytics, or a related field, from a top school
• 2-3+ years of experience, ideally in performance marketing, growth marketing, or user acquisition
• Preferred background in apps, gaming, ad tech, digital marketing, e-commerce, consulting, M&A, or VC
• Data-driven and results-oriented mindset
• Strong analytical and problem-solving skills
• Excellent communication and collaboration abilities

• As a Growth Manager at Kovalee, you will own user acquisition activities across a portfolio of mobile apps, managing UA campaigns and ASO strategies to drive growth
• You will work closely with the creative team to develop and test high-performing ad creatives, leveraging your expertise to turn great mobile products into global hits
• Manage and optimize paid UA campaigns across platforms like Meta, TikTok, Apple Search Ads, Google Ads and more
• Analyze performance metrics, run A/B tests, and make data-backed optimizations
• Develop and execute ASO strategies to increase the number of organic installs
• Come up with impactful marketing message in collaboration with the creative team
• Collaborate with designers and motion artists to test and refine high-converting ad creatives
• Experiment with new marketing channels, bid strategies, and campaign structures to unlock growth
• Work cross-functionally with product, data, and monetization teams to ensure a seamless user experience
• Own campaign budgets and optimize spending to achieve efficient, scalable growth

Total funding: $10.7m

As mobile usage has exploded over the past decade, it's no surprise that the mobile app market is witnessing a great deal of growth. Due to the continuing advances in technology, the demand and popularity of apps are ever-growing, with increased competition for app creators to stand out and attract new users becoming tougher.