Content Marketing Manager, SevenFifty
Online marketplace & communications platform for the alcohol industry
Job no longer available
Online marketplace & communications platform for the alcohol industry
101-200 employees
Job no longer available
101-200 employees
Company mission
SevenFifty’s mission is to power a connected beverage alcohol supply chain that helps importers, producers, distributors, and retail buyers connect with each other and do business in a modern world.
Role
Who you are
- 3-5 years work experience in marketing writing, digital content strategy, and curating impactful, informative, and evidence-based content
- A proven track record of building audiences online with both short- and long-form content
- A dual-minded approach—you’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
- Experience with SaaS or B2B sales and marketing processes
- Experience with Google Analytics, Wordpress, Adobe Creative Cloud is a plus
- Ability to work in a remote environment successfully (e.g. you have a space suitable for day-to-day work from home)
- Curious: You are excited to learn a new, complex industry that requires smart, targeted messaging for a variety of user types
- Resourceful: You aren’t afraid to create new pieces of content and iterate from key learnings
- Attentive: You enjoy finding exactly the right word for a punchy headline, love developmental editing and copy editing, have a knack for strategic copy that drives action, and obsess over style guides
- Collaborative: You work well with others and enjoy being a central party between multiple teams
- Action oriented: You like to get things done quickly and meet deadlines consistently
What the job involves
- Lead and execute an impactful content strategy that engages prospects and customers
- Ensure that all our marketing content channels are targeting and building audiences, and reinforcing our brand voice
- Focus on results—not volume of content—that support the goals of our partner teams, digging into performance results to understand what content works best for which channels and audiences
- Collaborate with other marketing team members, especially graphic design, to assist in content production and ensure all content integrates with SevenFifty’s overall marketing strategy
- Contribute to marketing program plans, including all related promotional tactics and copy, to enhance the reach and visibility of all created assets
- Work cross-functionally to find new ways to leverage data intelligence for content marketing and optimization
- Integrate SEO strategy and insights to attract prospects and customers to relevant, timely and evidence-based content to help move them through the sales funnel
- Build out content and lead strategy for a robust company blog as well as all social content, driving performance and engagement from insight metrics
- Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed
Our take
SevenFifty is a B2B wholesale alcohol marketplace, connecting and serving the three tiers of the beverage alcohol industry with a suite of integrated management tools.
SevenFifty were quick to adapt to e-commerce in an industry largely reluctant to do so. This has put them ahead of the game, with many retailers and services being increasingly forced online in recent years.
SevenFifty has gone on to join forces with Provis, another contemporary in the same space, and they seek to create a “unified and expanded” marketplace for their users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (2 rounds)
May 2021
$23m
Jun 2016
$8.5m
Total funding: $31.5m
Company benefits
- Make an impact: Work directly with the management team to help grow the business
- Find your groove and grow: Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us
- Enjoy competitive benefits: Health, Dental, Vision, 401K with match, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Unlimited PTO and ½ day Fridays in the Summer
- Flexibility at work: We are remote first but have a great office in downtown Chicago for employees to use
- Be a part of something big: Join a dynamic and innovative team that is working to change a major industry
Company HQ
Alphabet City, New York, NY
Leadership
Aaron Sherman
(CEO)Took his BA from NYU in 2006, before heading out to become Sommelier and Beverage Manager at some of New York's most exclusive eateries. Founded SevenFifty in 2011 with co-founder Gianfranco Verga.
Giafranco Verga
(President)After studying at NYU, became Beverage Director and then General Manager at Louis 649. He went onto work at Tippling Bros in Operations and Development, before Co-Founding SevenFifty.
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