Senior Lifecycle Marketing Manager, Flex
+ Equity
Financial platform for business
Be an early applicant
Financial platform for business
21-100 employees
Be an early applicant
+ Equity
21-100 employees
Company mission
To reimagine every single aspect of the financial workflow and financial services for any entrepreneur.
Role
Who you are
- We’re looking for someone who thrives on problem-solving, has a passion for customer engagement, and wants to own a key part of the customer journey at Flex
- 4+ years of experience in lifecycle or email marketing, with a proven track record of reducing funnel leakage through targeted campaigns
- Expertise in email and SMS marketing platforms and automation tools
- Strong analytical skills with the ability to translate data into actionable insights
- Exceptional written and verbal communication skills, with an eye for detail and design
- Deep understanding of customer journeys and segmentation
- Ability to manage multiple projects simultaneously and meet deadlines
- Nice to Have: Experience in fintech or B2B SaaS marketing
What the job involves
- As our Lifecycle Marketing Manager, you will take ownership of Flex’s outbound communication strategy to nurture, retain, and convert leads into loyal customers
- This role also focuses on plugging funnel leaks by creating targeted email and SMS campaigns, ensuring every potential and current customer receives timely, personalized, and impactful messaging
- You’ll leverage your expertise in lifecycle marketing to increase engagement, improve conversion rates, and drive measurable business outcomes
- Develop, implement, and optimize email and SMS strategies to address specific stages of the customer journey - from acquisition to reducing funnel leakage
- Craft compelling and relevant content that resonates with our target audience, driving engagement and conversion
- Analyze customer behaviors and funnel metrics to identify leakage points and develop tailored communication plans to re-engage users
- Segment customers effectively to ensure the right message reaches the right audience at the right time
- Set up and manage on Salesforce automated workflows for onboarding, engagement, retention, and win-back campaigns
- Optimize triggers and timing to enhance customer experiences and maximize results
- Measure and analyze campaign performance, using data to inform and improve strategy
- Report on key lifecycle KPIs such as open rates, click-through rates, conversion rates, and churn metrics
- Conduct A/B testing to optimize subject lines, content, send times, and other variables
- Establish a test-and-learn approach to continuously improve messaging and strategy
Our take
Flex, formerly known as Flexbase, supplies credit and finance management tools for small and midsize business (SMBs). At the core of its offering is a credit card, with a complimentary platform that collects all finance operations into one easy-to-manage app.
Perhaps the most intriguing part of Flex's approach is the credit card itself, which comes with 0% interest for 60 days. Through this, businesses can improve their cash flow and be more free to invest in growth. Besides this, users can also issue virtual employee cards at no extra cost, and use functions such as receipt capture and free ach/wire payments.
Having steadily grown its offering over the years, Flex has now raised a significant funding round to expand its business and accelerate growth. Demand for its solutions has already moved the company to expand beyond its initial focus on the construction industry to target clients across logistics, eCommerce, real estate and other sectors. After raising $120 million in September 2023, Flex has proceeded to launch its own app - the finance super app - to streamline the finance back office for business owners.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 4 rounds)
Sep 2023
$20m
SERIES A
Jun 2023
$12.7m
SERIES A
Total funding: $38.2m
Company benefits
- Paid medical, dental & vision
- 401k & life insurance
- PTO
- Remote work w/ semi-annual offsites in exotic locations
- Experienced founding team
- Well-funded company with significant horsepower and runway
Company HQ
Riverside, Miami, FL
Articles
Leadership
Zaid Rahman
(Co-founder & CEO)Angel Investor with 305 Ventures, and Thiel Fellow of The Thiel Foundation. Former Co-founder and Founding CEO of Volley.
Hadi Solh
(Co-founder)Partner at Atmos Ventures. Was Board Director at Oxford Ionics, Nethone and ORCA Computing. Former Chief Investment Officer for Depa Group.
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