Digital Marketing Specialist, Optix

• 2-3 years of experience in digital marketing
• You are a generalist by nature and you thrive in wearing multiple hats
• You are eager to take ownership of projects and collaborate with a small team to create big wins
• You are an analytical and creative thinker who balances data with storytelling
• You are adaptable and resourceful, especially in the fast-paced environment of a startup
• You are comfortable diving into new tools and technologies, including AI
• You are a critical thinker who is always looking for creative ways to solve a problem
• You have strong time management skills, are well-organized, and are able to work independently
• You obsess about the details and getting them right
• You question the status quo, take ownership of your work, and proactively identify and address issues and opportunities

Desirable

• As a Digital Marketing Specialist, you'll help us expand our reach, engage our audience, and drive growth across digital channels
• This is an exciting opportunity for a performance-focused marketer with a few years of experience to take on a high-impact role and help shape the future of our company
• Plan, launch, and optimize multi-channel marketing campaigns across channels
• Develop email sequences, social posts, and multimedia content, and more that resonates with our ICPs
• Execute our social media strategy through regular community engagement, creating and scheduling of social posts
• Assist in the development and publication of blog content including conducting keyword research, sourcing images, and formatting blogs in Wordpress
• Support on the creation and scheduling of email newsletter campaigns in HubSpot, looking for new ways to optimize our email marketing efforts
• Create internal briefs for our creative team to ensure the timely delivery of assets
• Track, measure, and analyze campaign performance to identify actionable insights and optimize ROI
• Leverage HubSpot for email marketing, lead nurturing, and workflow automation
• Test new channels, formats, tools, and approaches to identify opportunities for growth and improvement
• Conduct market research and keep up to date on trends in the industry, as well as new marketing and co-marketing opportunities
• Manage all KPI reporting for internal stakeholders
• Support the marketing team on new initiatives including podcasting, video content, paid campaigns, and more!