Senior Social Marketing Strategist, Vox Media
Podcasts
$90-105k
Independent media company
Job no longer available
Independent media company
1001+ employees
Job no longer available
$90-105k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- Deep expertise in growing audiences organically across social platforms, particularly Instagram and TikTok
- Fluency in social media culture, with an ability to spot rising trends, relevant conversations and engagement opportunities across multiple genres and audience categories
- Experience writing engaging audience-facing copy in different brand voices (e.g. social media posts, video titles, promotional language)
- Direct experience cutting, clipping and optimizing video content for social
- Experience analyzing data to make informed decisions, particularly on social channels
- Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus
- Strong visual design sensibility (experience with Photoshop a plus)
- A creative, proactive, solutions-oriented mindset
- An understanding of audiences across a range of channels and platforms
- A track record of learning new channels, industries and markets quickly
- Enthusiasm for learning and growing
- Experience with Premiere, AfterEffects or other video editing tools
- Experience working with high-profile talent a plus
What the job involves
- We’re looking for a creative, strategic, ambitious Sr. Social Marketing Strategist to grow and energize the fan communities behind our slate of hit podcasts, helping our shows reach new people and turn casual followers into passionate superfans
- That means partnering with individual show production teams to improve their social strategy and optimize their content to meet our audience and business goals, developing benchmarks and best practices for our podcasts across Instagram, TikTok, YouTube Shorts and other key channels, and interpreting social performance metrics for show teams
- For certain shows, you’ll also advise on the best approaches for driving audiences down-funnel to become paying subscribers
- Finally, you’ll lead testing and experimentation in the social space, developing new social-first ideas and formats for our podcasts, evaluating emerging channels like Substack, Bluesky or Discord, and testing new tools and strategies to make our social and community-building efforts more effective
- While this is a strategic role, at times you may also roll up your sleeves and help with episode clipping, social copy writing, audience engagement activity, or social graphic creation for specific shows or campaigns
- More broadly, you’ll act as a proactive, trusted audience development partner for our show teams and hosts, bringing an audience-first, data-driven perspective to day-to-day discussions about what strategies to pursue to help our shows grow
- Proactively bring forward big, creative ideas for reaching new audiences and engaging a show’s fan base
- Create and maintain playbooks and best practices for content across key social platforms (CTA language, hashtags, posting cadence, etc.)
- Collaborate with individual show teams to optimize their content, posting and audience engagement strategy
- Work with our designers to create appropriate brand assets for each channel, including social avatars, header images, posting templates, etc
- Use data to guide hosts and producers on effective storytelling and audience engagement techniques for social
- Assist with identifying content from each show to repurpose into compelling social video or social posts (as needed)
- Help show teams cultivate their fan communities across social platforms through regular engagement, comment moderation, and community prompts
- Develop and execute community-building campaigns (e.g. challenges, Q&As, live chats) that drive engagement
- Develop strategies for driving our most loyal fans to participate in subscription programs, live events, merch, etc
- Develop and execute new processes for shows to share audiences across social through collab posts, content sharing, custom content, etc
- Monitor and surface relevant trends and conversations in podcast fandoms, social media culture, and individual platforms that could impact our strategy
- Work with our platform reps and other internal Vox Media social leads to keep our team informed about technical changes and upcoming audience / revenue opportunities within each platform
- Identify relevant social accounts and online communities for unique integration, collaboration or promotion opportunities for our shows
- Present audience insights to internal stakeholders to inform creative and strategic decisions on a regular basis
- Track and report on social KPIs across platforms, offering regular performance insights to show teams
- Analyze what topics, formats and executional tactics perform best and why, turning findings into actionable recommendations
- Work with our analytics team to test new reporting tools, build useful social analytics dashboards, and improve our reporting process for show teams and leadership
- Research and evaluate opportunities for shows to build community on emerging platforms like Discord, BlueSky, Substack and others
- Help test community-building strategies for our paid subscribers, including private communities, forums and fan groups
- Test new platforms and third party tools to make our teams more effective, (e.g. post automation, content creation, AI tools, etc)
- Collaborate with marketing, editorial, and tech teams to scale learnings from experiments into network-wide strategies
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands.
Marketing through digital publishing is nothing new, but Vox Media has an interesting perspective by producing content that inspires readers to follow up on a brand, rather than suggesting they do. With numerous acquisitions at its back, and substantial investment to play with, the company will doubtless continue to scale its brands and operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
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