Ad Partnerships Marketing Lead, Philo
$170-210k
+Stock options
3 days a week in office (Brooklyn, NY)
Live TV streaming service
Be an early applicant
Live TV streaming service
101-200 employees
Be an early applicant
$170-210k
+Stock options
3 days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To provide affordable and accessible television streaming services to everyone.
Role
Who you are
- Philo is searching for a highly motivated, creative-meets-strategic thinker who can ideate, develop, and execute strategies and tactics aimed at maximizing ad sales revenue to join our innovative, programmatic-first team
- Minimum 10+ years experience in B2B marketing for CTV, digital video or Ad Tech
- Deep understanding of CTV and ad tech landscape, including players, trends, publications, events
- Understanding of both direct and programmatic sales models and ability to craft stories for both perspectives
- Proven experience formulating and implementing cross-channel media plans (including OOH, digital, search, and social) specifically tailored to engage media advertising professionals
- Extremely proactive with the drive to achieve your own and broader business goals
- A passion for providing best-in-class, innovative CTV solutions for brands and improved experience for viewers
- A collaborative nature that thrives when working with cross-functional teams
- Ability to excel in a fast-paced, exciting environment while maintaining an unwavering dedication to quality work
- Humility, drive, curiosity, and resourcefulness
- BS/BA degree
What the job involves
- Reporting to the Head of Advertising with a dotted line to Marketing, this individual will be responsible for developing, positioning, packaging, and promoting Philo’s ads business
- The role requires a leader with diverse skillsets to help us shape essential functions that are critical for growth, such as sales narratives, ad product marketing, B2B marketing, communications, sponsorships, and event management
- It will be a pivotal partner to Philo's advertising sales team to support revenue growth across all lines of business (through direct sales, resellers, and programmatic channels) and industries (such as all retail categories, automotive, political, etc.)
- Philo is a start-up environment that requires this role to both lead and execute, setting high-level strategies while balancing executional needs
- Key partner to Philo's advertising sales team to support revenue goals by developing, positioning, packaging, and promoting elements such as sales narratives, ad products, and other B2B marketing tactics
- Collaborate with the ads team to craft Philo’s client-facing, go-to-market narrative and value proposition to educate and influence the advertising community on the benefits and differentiators of Philo's product, audience, and ecosystem using data, audience insights, client feedback, and more
- Oversee the design, development, and execution of research, thought leadership projects, and sales materials
- Generate and execute cross-channel media plans (OOH, digital, search, social) targeted to the advertising community to drive awareness and leads for the Philo ads business
- Work closely with Philo comms to secure high-profile placements, speaking engagements, etc., that highlight Philo’s leadership position in the CTV and programmatic advertising space
- Prioritize and plan ad industry event attendance, sponsorships, etc
- Coordinate marketing resources across different teams and ensure that production meets the budgeted level and program objectives, including timely delivery of objectives
- Engage stakeholders across Ad Sales/Partnerships, Marketing, Communications, Design, Product, Data Science, Finance, and Content/BD in both the development and launch of advertising-focused marketing initiatives
- Develop new ideas and communicate potential uses for analytics across the business
- Understand financial and ad effectiveness metrics and apply them toward marketing plans for budget and margin assurance purposes
- Communicate learning/recommendations and obtain buy-in from Ad Sales/Partnerships, Marketing, and senior leaders
- Ensure the team is maintaining and improving ongoing ad product marketing programs, analyses, and reports
- Command a thorough grasp of the CTV ad sales marketplace and supply chain, including competitors, ad-tech players, and measurement/data providers
- Exercise independent judgment and discretion in matters of significance
Our take
Streaming services offer cheaper options than cable TV packages, but prices are beginning to rise. This is partly due to packages beginning to bundle costly sports and other media packages that viewers do not necessarily want.
Philo offers a streaming service that aims to provide a streamlined selection of channels as an affordable, yet comprehensive, viewing option. The streamlined and high-quality channel offerings are available to viewers at $25 per month, a price significantly lower than standard cable subscriptions, with the base option including 60 live channels and over 75,000 on-demand offerings.
Whilst other streaming platforms offer affordable packages, Philo stands out with unique features such as a co-viewing service that allows up to three people to watch the same program together. The company has also proven its dedication to improved user experiences, as it expands its compatibility with devices such as smart TVs.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Employee endorsements
Career progression
"Philo is an employer that encourages self-development and education. It was actually one of the more appealing aspects of the job offer when I was..."
Funding (last 2 of 7 rounds)
Aug 2020
$50m
SERIES D
Jul 2018
$41.4m
SERIES C
Total funding: $155.7m
Company benefits
- Full health, dental and vision coverage for you and your family
- 401(k) plan with employer contributions (we match 100% of deferrals up to 3% of pay and 50% of the next 2% of pay)
- Flexible working hours
- Up to 20 weeks of fully paid parental leave
- Unlimited paid time off for vacation and sick leave
- $2,000 annual vacation bonus (we pay you to take a two week vacation)
- $5,250 annually for professional development and educational assistance
- $1,250 annual home office + TV stipend during first year of employment ($250 annually thereafter)
- $500/month ($6,000/year) bonus for employees who commit to working at least 3 days per week in our offices, plus generous commuter benefits ($315/month towards transit, rideshare, bike rental, or parking at our HQ office in San Francisco)
- Free Gympass subscription — an all-in-one corporate benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps
- Dog-friendly office
- And much more!
Company HQ
Telegraph Hill, San Francisco, CA
Articles
Leadership
Andrew McCollum
(CEO, not founder)Studied Computer Science at Harvard before co-founding Facebook. Joined Philo in 2014 and has acted as CEO since.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at Philo