Senior Product Marketing Manager, Canva
Education Sales
$149-230k
+ Equity
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$149-230k
+ Equity
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- You possess over 6+ years of B2B Enterprise SaaS product marketing experience
- You have direct experience working in education or with education audiences
- Your exceptional communication skills empower all stakeholders to support your product strategies
- You are able to build strong cross-functional relationships with stakeholders from product, marketing, sales, strategy, and research
- You possess the ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources
- You have experience running complex cross-functional strategies and the ability to influence senior stakeholders
- You demonstrate strong strategic thinking and problem-solving skills, aligning marketing strategies with organizational goals
- As Canva is a fast-growing and paced workplace, you’re someone who can juggle multiple projects at once and has strong prioritization skills
- You embody a growth mindset and are eager to learn and grow every day
What the job involves
- Product positioning & messaging - You’ll collaborate with Product, Sales & Marketing teams to help create and test the positioning & messaging for your portfolios
- GTM - You’ll own the end-to-end GTM of new product launching, taking products from alpha through to general launch for your key audiences
- Product adoption & awareness - Working closely with the product and marketing teams to ensure our products are highly discoverable and optimized to drive ongoing adoption and engagement
- Customer research - You’ll be the expert in connecting and understanding your core customers. You’ll be someone who regularly connects with users, conducts research and testing and feeds the insights back to the product and marketing teams
- Market & competitive research - You’ll act as the competitive expert for the competitors relevant to your key products and audiences. You’ll conduct product teardowns, marketing analysis and market sizing, looking for key market opportunities for Canva
- Cross-functional champion - You’ll be the person that helps connect the dots between product, marketing and sales. You’ll have superb stakeholder management and be a world class communicator to ensure everyone knows what’s launching, when and how it impacts them
- Sales enablement - You’ll be a key touchpoint for the sales team, educating them on your portfolio and ensuring they have collateral to support their sales journey
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Equity packages — we want our success to be yours too
- Inclusive parental leave policies supporting all parents & carers
- An annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup
- Flexible leave options empowering you to recharge and thrive
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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