Field Marketing Manager, GitLab
Telco, EMEA
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- Strong experience in strategic planning, delivering, accelerating, and expanding sales pipeline through regional marketing activities
- Expertise in Telco industry, a nice to have
- Strong skills in detailed process management, campaign execution, and analytics
- Effective multitasking and collaboration with internal and external stakeholders
- Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders (regionally and globally)
- Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers
- Extremely detail-oriented and organized, and able to meet deadlines
- You share our values, and work in accordance with those values
- A passion and substantial understanding of the developer tools, IT operations tools, and/or IT security markets
- Experience with supporting both direct sales and channel sales teams
- Travel up to 50%
- Ability to travel if needed and comply with the company’s travel policy. If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies
- Ability to learn and use GitLab
What the job involves
- The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region
- In this role, you will drive Telco-focused marketing initiatives while supporting regional marketing efforts throughout EMEA
- This role balances Telco-specific focus with broader regional marketing support to drive growth across EMEA
- Key Responsibilities: Telco Segment Marketing (50-70%):
- Develop and execute Telco-specific campaigns to drive leads and pipeline growth as part of the global Integrated Marketing Team
- Align with sales teams and partners on Telco strategies and market trends
- Manage Telco events to enhance visibility, engagement and pipe attribution
- Regional Marketing Support (30-50%):
- Assist EMEA Regional Marketing with campaigns, events (also on-site) and tactic execution
- Oversee GitLab Marketing Development Funds (MDF) processes and performance tracking
- This role will be a hybrid role that will use 50-70% of the time for Telco focused Field Marketing efforts and the rest of the time as a supporting team member for other EMEA Field Marketing regions and Partner MDF processes
- Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy
- Decision making and discretion regarding event and campaign selection and planning in support of regional sales goals
- Be an advocate for the sales region you support and help the rest of the marketing department understand and align to their priorities
- Be an advocate for the marketing department and help the sales team you support understand the marketing department’s priorities
- Regional event and campaign strategy, decision making, and onsite management
- Support the Partner Marketing Manager in executing Channel and Alliance Marketing activities with GitLab partners from approval of campaign through execution as required
- Support adapting digital and content marketing programs to the needs of a regional sales team
- Event logistics in support of the team. From helping to book space for meetings to making sure the booth is staffed, and making sure every aspect of our events are well organized
- Swag management for sponsored events and GitLab owned events
- Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness
- Following the GitLab process, project managing all campaigns from beginning to end ensuring they meet the target objectives
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $432.6m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company values
- Collaboration - We prioritize things that help us work together effectively, such as assuming positive intent, saying “thanks” and “sorry,” and giving timely feedback.
- Results - We operate with a sense of urgency and bias for action, and we do what we promise — to each other, customers, users, and investors.
- Efficiency - From choosing boring solutions to documenting everything and being managers of one, we strive to make fast progress on the right things.
- Diversity, Inclusion, & Belonging - We work to ensure GitLab is a place where people from every background and circumstance feel like they belong and can thrive.
- Iteration - We aim to do the smallest viable and valuable thing, and get it out quickly for feedback.
- Transparency - Everything we do is public by default, from our company handbook to the issue trackers for our product.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
Diversity, Equity & Inclusion at GitLab
- Diversity, Inclusion, & Belonging is woven into our values and everything we do
- GitLab is home to many dedicated Team Member Resource Groups
- GitLab is a global, multi-cultural organization with team members all over the world
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