Senior Director of Organic Growth & SEO, Hims & Hers
$175-250k
H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company
Multi-specialty telehealth platform
Job no longer available
Multi-specialty telehealth platform
1001+ employees
Job no longer available
$175-250k
H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- 8+ years of hands-on experience managing organic growth channels, with a deep understanding of SEO best practices and strategy
- Experience with SEO and ASO platforms / technology
- Proven track record of driving measurable revenue and engagement from organic channels
- Strong quantitative analysis skills, an affinity for numbers, and the ability to process complex calculations quickly and accurately
- Exceptional customer insights and proven success utilizing analytics to provide strategic recommendations and drive concrete action
- Strong written communication and presentation skills
- Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work
- Ability to work in a highly collaborative environment, multi-task and participate in team-based planning process
- Experience managing direct reports with multiple years of experience
Desirable
- Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience
What the job involves
- Develop and maintain best-in-class organic strategy for Hims and Hers product categories + subsidiary (Apostrophe)
- Manage the organic team, which includes strategists, managers and directors dedicated to organic growth
- Build quarterly road maps of projects to complete to drive channel growth and to support product launches
- Lead team meetings and ensure all team members are evaluating performance trends and prioritizing the most impactful initiatives
- Foster collaborative relationships with cross-functional teams that integrate with our organic growth strategy
- Interpret key performance metrics, identify trends, and prioritize opportunities for operating income growth through enhancements to store pages, blog content, app store information, etc
- Lead efforts to continually improve website / blog copy and web site conversion rates through A/B and multivariate testing and best practice adoption
- Report organic growth results on a regular basis to the broader growth marketing team, using insights to continually optimize performance and identify growth opportunities
- Stay abreast of changes in search engine behavior, identify best practices, and bring new opportunities and ideas to fruition
- Identify opportunities for automation leveraging internal/external tools. Act as strategic lead for the integration of AI / ML into organic strategy
- Work cross-functionally with Growth, Product, Operations, Business Development and Medical teams to increase site traffic and drive conversion
- Ensure Hims and Hers App is optimized to drive incremental acquisition and retention of customers by developing best in class ASO + mobile app standards
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. The recent launch of an app has helped it grow significantly too. Further, its focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumizing shampoos. Altogether, these moves put the brand in a good position for long-term growth as it looks to scale and evolve even further.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Full healthcare: High-coverage medical, dental & vision coverage for individuals and families
- Generous PTO: Take the time you need, when you need it - including generous parental leave
- Retirement planning: Take advantage of our 401(k) plan including contribution matching
- Work from anywhere: We are a remote-first company, so you can work from anywhere you like in the uS
- Robust compensation: We offer competitive salary bands and stock options
- Employee discount: Employees can take advantage of product discounts
- Utility stipend: A extra $75 each month to cover extra cell phone, internet, or data usage
- Spending accounts: Options for additional HSA and FSA plans to help toward healthcare costs
Company HQ
Marina District, San Francisco, CA
Leadership
Andrew Dudum
(Founder & CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Hilary Coles
(Co-Founder & Senior VP Brand & Innovation)Previously earned an MBA from the Kellogg School of Management at Northwestern University.
Jack Abraham
(Co-FOunder & Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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