Product Marketing Director, Poppulo
$140-160k
Plus variable compensation, with the final offer tailored to the candidate’s skills, experience, and location. Plus Company performance-related bonus
Customer & employee communications experience software
Be an early applicant
Customer & employee communications experience software
501-1000 employees
Be an early applicant
$140-160k
Plus variable compensation, with the final offer tailored to the candidate’s skills, experience, and location. Plus Company performance-related bonus
501-1000 employees
Company mission
To help businesses connect people, systems, and ways of working to deepen relationships and move forward together.
Role
Who you are
- Results-driven with proven ability to deliver commitments on time while achieving or exceeding business goals
- Strategic thinker with strong creative problem-solving and analytical skills, paired with ability to execute
- Highly collaborative, able to thrive in a geographically distributed environment
- Proven ability to drive cross-functional teams to meet business objectives and influence without authority
- Ability to translate solution benefits and features into actionable sales messaging for targeted customers
- Self-starter who can navigate ambiguity and succeed in a dynamic, hyper-growth environment
- Strong team player who builds relationships across functions and fosters trust
- Customer-driven and analytical, skilled at leveraging data to inform and defend decisions
- Strong communication, critical thinking, and interpersonal skills
What the job involves
- We’re seeking an experienced Product Marketing Director to shape and lead the development of our solutions for HR, IT, Corporate Communications, Sales, Operations, and Internal Communications within the Employee Communications line of business
- In this role, you’ll operate at a strategic level, driving a comprehensive solutions marketing strategy that directly impacts the growth of our business
- You’ll partner closely with sales, product management, marketing, and partnerships to position and package our platform and solutions for maximum market impact
- Success in this role requires a deep understanding of customer needs and the ability to translate that insight into compelling messaging, innovative go-to-market strategies, and powerful sales enablement tools
- You’ll combine strategic thinking with hands-on execution — conceptualizing, creating, and maintaining the materials, processes, and campaigns that enable our teams to win in the market
- Reporting to the General Manager, Employee Communications, you’ll play a key leadership role in influencing how our solutions are presented and adopted, while collaborating across the organization to drive measurable results
- Segment our target markets and define our ideal customer profile to successfully position our solutions
- Develop and maintain buyer personas to influence both product positioning and solution development
- Drive comprehensive competitive analysis, optimizing output for application across functional and sales teams
- Work closely and build partnerships with the Product Management team to maintain visibility into product capabilities/roadmap; provide market insight into product direction using customer and market research
- Develop a clear understanding of market dynamics and solution features to accurately position them in marketing programs
- Develop and oversee GTM strategies and support cross-functional teams in the successful adoption of solutions
- Conceptualize and develop solution messaging and materials to best position our platform. Work with both sales and marketing to increase mindshare and product adoption
- Deliver and execute a comprehensive enterprise sales enablement strategy for solutions that tie to revenue targets for the global sales organization. Build awareness internally around sales enablement initiatives and programs
- Coordinate and help plan joint marketing campaigns to grow sales pipeline and new revenues with account-based marketing, events, promotions, digital marketing, and sales outreach
- Establish, track and measure appropriate KPIs to understand the impact of product marketing programs on sales cycles and pipeline
- Drive solution thought leadership programs
Our take
Poppulo delivers the world’s first communications experience platform, Poppulo Harmony, that unites multiple communications channels in one content creation and publishing experience. Through the Harmony platform, businesses can improve both internal and external communications, improving employee engagement and the customer experience.
Poppulo was first launched as an email marketing solution, but it underwent a dramatic rebranding in order to focus on internal communications. This move proved successful, with the company going on to serve thousands of businesses including Santander, Rolls-Royce and Asos. In 2021, a merger with Four Winds saw Poppulo valued at around $1 billion, establishing it as a major player in the communications market.
It was in 2022 that Poppulo released the Harmony platform, adding customer communication capabilities to its employee engagement toolkit, and becoming a one-stop-shop for all its clients' communication needs. Having already secured a significant foothold, the company has been focused on furthering its international expansion while building out its executive team. A round of layoffs in 2023 is certainly not good news, but it does appear to be a result of the wider economic situation rather than anything else.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$35m
LATE VC
Total funding: $35m
Company benefits
- 401K
- Healthcare including dental & vision plans
- Remote-friendly working
- Flexible working hours
- Flexible PTO
- Opportunity to grow and progress
- Great working environment
- ClassPass membership
- Wellbeing programs
- Office events and socials
- Top of the range toolset
Company HQ
Civic Center, Denver, CO
Leadership
Andrew O'Shaughnessy
(CEO)Previously worked as an Independent Consultant for companies including Intel. Was Chairman of the Irish Internet Association.
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