Social Media Manager, SilkFred
Online, independent-brand-based fashion store
Job no longer available
Online, independent-brand-based fashion store
21-100 employees
Job no longer available
21-100 employees
Company mission
SilkFred's mission is build a fashion ecosystem that puts the joy back into online shopping and allows independent brands to thrive.
Role
Who you are
- 2+ years into your career managing content creation for social media
- Experience leading a channel’s strategy with proven results is essential
- Experience managing a team of at least 1-2 direct reports is essential
- An ideas person who brings an infectious energy to the entire creative process, from the initial planning stages through to completion
- A good understanding of marketing best practices such as storytelling, CTAs and clear messaging
- A natural self-starter, able to surface opportunity and execute well
What the job involves
- Help devise and deliver the content strategy for the social media accounts to drive organic follower growth, reach and engagement
- Work closely with the content team, models, video editor and TikTok channel owner to plan and execute regular photo and video shoots to create the content you know will perform best for customers and prospects
- Stay in the know and ahead of the competition with Meta’s algorithm and platform changes
- Get to know the customer on a granular level and tailor your content output to their taste
- Collaborate with the wider content team to find new faces for the content on our channels, with a focus on increasing inclusivity
- Collaborate with the paid team to provide creatives for paid advertising
Salary benchmarks
Our take
Independent brands find it difficult to attract customers and maintain their business, but SilkFred has created an ecosystem that allows these brands to reach an audience looking for the latest fashion. It has an end-to-end solution for brands spanning photography, marketing, and logistics, allowing brands to go from idea to brand very quickly. It has also created a destination for customers to discover and shop designer styles without the designer price tag.
SilkFred was founded on likes, comments and conversations with its customers on social media. It began in 2011, raising £150,000 in seed money. By 2019 it employed 70 staff and represented 600 fashion brands, using its data-led approach allowing them to provide their brands with insights they wouldn't otherwise get. In 2020, SilkFred launched a new app for its customers in the iOS App Store, and later launched an app for Android.
The company now stocks over 900 hand-picked independent fashion brands, including many which it has helped to grow from market stalls to seven-figure businesses - for example Never Fully Dressed, which now has millions of customers. With a long history of high-achievement, and the ever-growing popularity of online shopping, there seems to be no reason SilkFred will not continue to find success in the coming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Oct 2013
$0.2m
SEED
Total funding: $0.2m
Company benefits
- Private healthcare
- Gym membership
- Holiday apartment in Spain
- Holiday allowance that grows with time
- Company pension
- Paid parental leave
- Apple laptop
- Staff discount
Company HQ
Spitalfields, London, UK
Leadership
Emma Watkinson
(Co-founder & CEO)3 years experience as a merchandiser/buyer, including at my-wardrobe.com.
Stephen Jackson
(Co-founder)Founder of TableCrowd. Previously a derivatives trader with 12 years experience.
Kate Jackson
(Co-founder & Director)Serial entrepreneur. Founded TableCrowd, nowsitdown.com, EIS-SEIS.com, and Click Tonight.
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